--- title: "Tripadvisor vs Trustpilot: Which is searched more in New Zealand?" description: "Is Tripadvisor or Trustpilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tripadvisor-vs-trustpilot" publisher: "Brandwave" --- # Tripadvisor vs Trustpilot: Which is searched more in New Zealand? Is Tripadvisor or Trustpilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tripadvisor and Trustpilot - **Competitive set**: Customer review platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tripadvisor Share of Search**: 58.1% - **Trustpilot Share of Search**: 38.7% ## Is Tripadvisor or Trustpilot more popular in search? - In September 2026, Tripadvisor had more branded searches than Trustpilot among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Trustpilot had 6,600. Tripadvisor made up 58.1% of all customer review platform searches we track, and Trustpilot accounted for 38.7%. - Tripadvisor was ahead of Trustpilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tripadvisor’s share of searches among customer review platforms in New Zealand moved from 70.5% to 58.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Trustpilot’s share of searches among customer review platforms in New Zealand moved from 25.7% to 38.7%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top customer review platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trustpilot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tripadvisor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Trustpilot was listed before Tripadvisor in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trustpilot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tripadvisor | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Birdeye | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Judge.me | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Yotpo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Feefo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Reviews.io | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Okendo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer review platforms - Asked ChatGPT "Which customer review platform should I use in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo - Asked ChatGPT "What are the best customer review platforms in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo, 4. Judge.me, 5. Yotpo - Asked ChatGPT "What's the best customer review platform in New Zealand for collecting online reviews?": 1. Judge.me, 2. Birdeye - Searched Google, AI Overview "customer review platform": 1. Trustpilot, 2. Reviews.io - Searched Google, AI Overview "best review platform": 1. Birdeye, 2. Yotpo, 3. Trustpilot, 4. Reviews.io, 5. Tripadvisor Not named in any answer: Okendo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer review platforms in September 2026? - In September 2026, Trustpilot gained share of searches among customer review platforms in New Zealand, from 34.3% to 38.7%. - In September 2026, Tripadvisor lost share of searches among customer review platforms in New Zealand, from 63% to 58.1%. ## Month by month | Month | Tripadvisor estimated searches | Tripadvisor Share of Search | Tripadvisor rank | Trustpilot estimated searches | Trustpilot Share of Search | Trustpilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 70.5% | 1 | 5.4K | 25.7% | 2 | | Nov 2025 | 14.8K | 67.4% | 1 | 6.6K | 30% | 2 | | Dec 2025 | 14.8K | 67.7% | 1 | 6.6K | 30.2% | 2 | | Jan 2026 | 18.1K | 71.5% | 1 | 6.6K | 26.1% | 2 | | Feb 2026 | 14.8K | 71.5% | 1 | 5.4K | 26.1% | 2 | | Mar 2026 | 14.8K | 67.4% | 1 | 6.6K | 30% | 2 | | Apr 2026 | 12.1K | 63.1% | 1 | 6.6K | 34.4% | 2 | | May 2026 | 12.1K | 63.2% | 1 | 6.6K | 34.4% | 2 | | Jun 2026 | 12.1K | 63.1% | 1 | 6.6K | 34.4% | 2 | | Jul 2026 | 12.1K | 63.1% | 1 | 6.6K | 34.4% | 2 | | Aug 2026 | 12.1K | 63% | 1 | 6.6K | 34.3% | 2 | | Sep 2026 | 9.9K | 58.1% | 1 | 6.6K | 38.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Tripadvisor’s and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tripadvisor**: Measured on the search term “tripadvisor”. - **Trustpilot**: Measured on the search term “trustpilot”. - [Tripadvisor profile](/demand/nz/brands/tripadvisor) - [Trustpilot profile](/demand/nz/brands/trustpilot) - [All customer review platforms in New Zealand](/demand/nz/categories/nz-customer-review-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tripadvisor or Trustpilot more popular in search? In September 2026, Tripadvisor had more branded searches than Trustpilot among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Trustpilot had 6,600. Tripadvisor made up 58.1% of all customer review platform searches we track, and Trustpilot accounted for 38.7%. ## Cite this page Brandwave. "Tripadvisor vs Trustpilot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tripadvisor-vs-trustpilot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tripadvisor-vs-trustpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.