--- title: "Tramontina vs Victorinox: Which is searched more in New Zealand?" description: "Is Tramontina or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tramontina-vs-victorinox" publisher: "Brandwave" --- # Tramontina vs Victorinox: Which is searched more in New Zealand? Is Tramontina or Victorinox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tramontina and Victorinox - **Competitive set**: Cutlery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tramontina Share of Search**: 2.9% - **Victorinox Share of Search**: 10.7% ## Is Tramontina or Victorinox more popular in search? - In September 2026, Victorinox had more branded searches than Tramontina among cutlery brands in New Zealand. Victorinox had about 1,000 branded searches, while Tramontina had 270. Victorinox made up 10.7% of all cutlery brand searches we track, and Tramontina accounted for 2.9%. - Victorinox was ahead of Tramontina in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tramontina’s share of searches among cutlery brands in New Zealand moved from 2.5% to 2.9%, and its estimated monthly branded searches moved from 240 to 270. - Across the 12 months ending September 2026, Victorinox’s share of searches among cutlery brands in New Zealand moved from 13.6% to 10.7%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top cutlery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tramontina and Victorinox were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Victorinox | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | KitchenAid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wiltshire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tramontina | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Stanley Rogers | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cutlery brands - Asked ChatGPT "Which cutlery brand should I buy in New Zealand?": 1. Tramontina - Asked ChatGPT "What are the best cutlery brands in New Zealand?": 1. Stanley Rogers - Asked ChatGPT "What's the best cutlery brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Wusthof - Searched Google, AI Overview "kitchen knife set nz": 1. Wusthof, 2. ZWILLING Not named in any answer: KitchenAid and Wiltshire. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cutlery brands in September 2026? - In September 2026, Victorinox lost share of searches among cutlery brands in New Zealand, from 12.9% to 10.7%. - Estimated monthly branded searches for Tramontina in New Zealand rose 12.5% over 12 measured months, from 240 to 270 in September 2026. ## Month by month | Month | Tramontina estimated searches | Tramontina Share of Search | Tramontina rank | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 2.5% | 5 | 1.3K | 13.6% | 2 | | Nov 2025 | 310 | 2.1% | 5 | 1.3K | 8.8% | 2 | | Dec 2025 | 320 | 2.1% | 5 | 1.6K | 10.4% | 2 | | Jan 2026 | 300 | 2.7% | 5 | 1.3K | 11.8% | 2 | | Feb 2026 | 190 | 2.2% | 5 | 880 | 10.1% | 2 | | Mar 2026 | 200 | 2.2% | 5 | 1K | 11.1% | 2 | | Apr 2026 | 290 | 3.2% | 5 | 1K | 10.9% | 2 | | May 2026 | 260 | 2.8% | 5 | 1K | 10.8% | 2 | | Jun 2026 | 230 | 2.6% | 5 | 1K | 11.1% | 2 | | Jul 2026 | 540 | 5.1% | 5 | 1.3K | 12.2% | 2 | | Aug 2026 | 320 | 3.2% | 5 | 1.3K | 12.9% | 2 | | Sep 2026 | 270 | 2.9% | 5 | 1K | 10.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Tramontina’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tramontina**: Measured on the search terms “pan tramontina”, “tramontina” and “tramontina dutch oven”, summed into one figure. - **Victorinox**: Measured on the search term “victorinox”. - [Tramontina profile](/demand/nz/brands/tramontina) - [Victorinox profile](/demand/nz/brands/victorinox) - [All cutlery brands in New Zealand](/demand/nz/categories/nz-cutlery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tramontina or Victorinox more popular in search? In September 2026, Victorinox had more branded searches than Tramontina among cutlery brands in New Zealand. Victorinox had about 1,000 branded searches, while Tramontina had 270. Victorinox made up 10.7% of all cutlery brand searches we track, and Tramontina accounted for 2.9%. ## Cite this page Brandwave. "Tramontina vs Victorinox: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tramontina-vs-victorinox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tramontina-vs-victorinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.