--- title: "Trade Me vs Vinted: Which is searched more in New Zealand?" description: "Is Trade Me or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/trade-me-vs-vinted" publisher: "Brandwave" --- # Trade Me vs Vinted: Which is searched more in New Zealand? Is Trade Me or Vinted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Trade Me and Vinted - **Competitive set**: Resale fashion platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Trade Me Share of Search**: 0.44% - **Vinted Share of Search**: 11.1% ## Is Trade Me or Vinted more popular in search? - In September 2026, Vinted had more branded searches than Trade Me among resale fashion platforms in New Zealand. Vinted had about 8,100 branded searches, while Trade Me had 320. Vinted made up 11.1% of all resale fashion platform searches we track, and Trade Me accounted for 0.44%. - Vinted was ahead of Trade Me in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Trade Me’s share of searches among resale fashion platforms in New Zealand moved from 0.53% to 0.44%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in New Zealand moved from 4.9% to 11.1%, and its estimated monthly branded searches moved from 3.6K to 8.1K. ## Top resale fashion platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trade Me appeared in all five answers. Vinted did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trade Me | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Designer Wardrobe | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Depop | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Worn Label Society | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Vinted | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The RealReal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vestiaire Collective | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resale fashion platforms - Asked ChatGPT "Which resale fashion platform should I use in New Zealand?": 1. Designer Wardrobe, 2. Trade Me, 3. Depop - Asked ChatGPT "What are the best resale fashion platforms in New Zealand?": 1. Designer Wardrobe, 2. Trade Me, 3. Depop, 4. Worn Label Society - Asked ChatGPT "What's the best resale fashion platform in New Zealand for secondhand clothes?": 1. Trade Me, 2. Designer Wardrobe, 3. Depop, 4. Worn Label Society - Searched Google, AI Overview "buy secondhand clothes online": 1. Trade Me, 2. Depop - Searched Google, AI Overview "secondhand clothing marketplace": 1. Trade Me, 2. Depop Not named in any answer: Vinted, The RealReal and Vestiaire Collective. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand resale fashion platforms in September 2026? - In September 2026, Vinted gained share of searches among resale fashion platforms in New Zealand, from 9.3% to 11.1%. - Estimated monthly branded searches for Trade Me in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Trade Me estimated searches | Trade Me Share of Search | Trade Me rank | Vinted estimated searches | Vinted Share of Search | Vinted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.53% | 6 | 3.6K | 4.9% | 3 | | Nov 2025 | 320 | 0.44% | 6 | 3.6K | 4.9% | 3 | | Dec 2025 | 320 | 0.52% | 6 | 3.6K | 5.9% | 3 | | Jan 2026 | 390 | 0.48% | 6 | 5.4K | 6.7% | 3 | | Feb 2026 | 390 | 0.56% | 6 | 4.4K | 6.3% | 3 | | Mar 2026 | 590 | 0.69% | 5 | 5.4K | 6.4% | 3 | | Apr 2026 | 390 | 0.49% | 6 | 5.4K | 6.8% | 3 | | May 2026 | 480 | 0.57% | 5 | 5.4K | 6.4% | 3 | | Jun 2026 | 390 | 0.43% | 5 | 12.1K | 13.3% | 3 | | Jul 2026 | 390 | 0.53% | 5 | 8.1K | 11.1% | 3 | | Aug 2026 | 320 | 0.37% | 6 | 8.1K | 9.3% | 3 | | Sep 2026 | 320 | 0.44% | 6 | 8.1K | 11.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Trade Me’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Trade Me**: Measured on the search term “trade me clothing”. - **Vinted**: Measured on the search terms “vinted”, “vinted secondhand” and “vinted sell clothes”, summed into one figure. - [Trade Me profile](/demand/nz/brands/trade-me) - [Vinted profile](/demand/nz/brands/vinted) - [All resale fashion platforms in New Zealand](/demand/nz/categories/nz-resale-fashion-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Trade Me or Vinted more popular in search? In September 2026, Vinted had more branded searches than Trade Me among resale fashion platforms in New Zealand. Vinted had about 8,100 branded searches, while Trade Me had 320. Vinted made up 11.1% of all resale fashion platform searches we track, and Trade Me accounted for 0.44%. ## Cite this page Brandwave. "Trade Me vs Vinted: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/trade-me-vs-vinted This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/trade-me-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.