--- title: "TP-Link vs Zyxel: Which is searched more in New Zealand?" description: "Is TP-Link or Zyxel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tp-link-vs-zyxel" publisher: "Brandwave" --- # TP-Link vs Zyxel: Which is searched more in New Zealand? Is TP-Link or Zyxel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link and Zyxel - **Competitive set**: Network switch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **TP-Link Share of Search**: 66.4% - **Zyxel Share of Search**: 0.46% ## Is TP-Link or Zyxel more popular in search? - In September 2026, TP-Link had more branded searches than Zyxel among network switch brands in New Zealand. TP-Link had about 5,720 branded searches, while Zyxel had 40. TP-Link made up 66.4% of all network switch brand searches we track, and Zyxel accounted for 0.46%. - TP-Link was ahead of Zyxel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands in New Zealand moved from 59.1% to 66.4%, and its estimated monthly branded searches moved from 5.5K to 5.7K. - Across the 12 months ending September 2026, Zyxel’s share of searches among network switch brands in New Zealand moved from 0.11% to 0.46%, and its estimated monthly branded searches moved from 10 to 40. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TP-Link appeared in all four answers. Zyxel was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. TP-Link was listed before Zyxel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel - Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR - Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco - Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand network switch brands in September 2026? - In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%. - Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026. ## Month by month | Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | Zyxel estimated searches | Zyxel Share of Search | Zyxel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 59.1% | 1 | 10 | 0.11% | 6 | | Nov 2025 | 5.4K | 61.7% | 1 | 20 | 0.23% | 6 | | Dec 2025 | 5.5K | 63.2% | 1 | 40 | 0.46% | 6 | | Jan 2026 | 5.6K | 61.2% | 1 | 20 | 0.22% | 6 | | Feb 2026 | 5.8K | 65% | 1 | 30 | 0.34% | 6 | | Mar 2026 | 5.9K | 64.8% | 1 | 30 | 0.33% | 6 | | Apr 2026 | 5.8K | 62.2% | 1 | 20 | 0.21% | 6 | | May 2026 | 5.6K | 62.8% | 1 | 30 | 0.34% | 6 | | Jun 2026 | 5.9K | 64.4% | 1 | 30 | 0.33% | 6 | | Jul 2026 | 5.7K | 65.3% | 1 | 40 | 0.46% | 6 | | Aug 2026 | 5.7K | 63.5% | 1 | 40 | 0.44% | 6 | | Sep 2026 | 5.7K | 66.4% | 1 | 40 | 0.46% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using TP-Link’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link deco”, “tp link extender”, “tp link modem”, “tp link omada” and “tplink”, summed into one figure. - **Zyxel**: Measured on the search term “zyxel”. - [TP-Link profile](/demand/nz/brands/tp-link) - [Zyxel profile](/demand/nz/brands/zyxel) - [All network switch brands in New Zealand](/demand/nz/categories/nz-network-switch-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link or Zyxel more popular in search? In September 2026, TP-Link had more branded searches than Zyxel among network switch brands in New Zealand. TP-Link had about 5,720 branded searches, while Zyxel had 40. TP-Link made up 66.4% of all network switch brand searches we track, and Zyxel accounted for 0.46%. ## Cite this page Brandwave. "TP-Link vs Zyxel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tp-link-vs-zyxel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tp-link-vs-zyxel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.