--- title: "TP-Link vs Ubiquiti: Which is searched more in New Zealand?" description: "Is TP-Link or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tp-link-vs-ubiquiti" publisher: "Brandwave" --- # TP-Link vs Ubiquiti: Which is searched more in New Zealand? Is TP-Link or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link and Ubiquiti - **Competitive set**: Network switch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **TP-Link Share of Search**: 61.2% - **Ubiquiti Share of Search**: 14.7% ## Is TP-Link or Ubiquiti more popular in search? - In September 2026, TP-Link had more branded searches than Ubiquiti among network switch brands in New Zealand. TP-Link had about 5,720 branded searches, while Ubiquiti had 1,370. TP-Link made up 61.2% of all network switch brand searches we track, and Ubiquiti accounted for 14.7%. - TP-Link was ahead of Ubiquiti in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands in New Zealand moved from 54% to 61.2%, and its estimated monthly branded searches moved from 5.5K to 5.7K. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand moved from 16.8% to 14.7%, and its estimated monthly branded searches moved from 1.7K to 1.4K. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both TP-Link and Ubiquiti showed up in all four answers. TP-Link and Ubiquiti were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Webex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel - Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR - Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco - Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel Not named in any answer: Webex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand network switch brands in September 2026? - In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 57.9% to 61.2%. - In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 17.3% to 14.7%. ## Month by month | Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 54% | 1 | 1.7K | 16.8% | 3 | | Nov 2025 | 5.4K | 56.1% | 1 | 1.4K | 14.3% | 3 | | Dec 2025 | 5.5K | 58.4% | 1 | 1.4K | 14.6% | 3 | | Jan 2026 | 5.6K | 55.8% | 1 | 1.7K | 16.8% | 2 | | Feb 2026 | 5.8K | 59.2% | 1 | 1.4K | 13.7% | 3 | | Mar 2026 | 5.9K | 58.3% | 1 | 1.4K | 13.6% | 3 | | Apr 2026 | 5.8K | 56.3% | 1 | 1.7K | 16.1% | 2 | | May 2026 | 5.6K | 56.5% | 1 | 1.4K | 14% | 3 | | Jun 2026 | 5.9K | 58.1% | 1 | 1.7K | 16.4% | 2 | | Jul 2026 | 5.7K | 59.3% | 1 | 1.4K | 14.3% | 2 | | Aug 2026 | 5.7K | 57.9% | 1 | 1.7K | 17.3% | 2 | | Sep 2026 | 5.7K | 61.2% | 1 | 1.4K | 14.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using TP-Link’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link deco”, “tp link extender”, “tp link modem”, “tp link omada” and “tplink”, summed into one figure. - **Ubiquiti**: Measured on the search terms “ubiquiti” and “ubiquiti network switch”, summed into one figure. - [TP-Link profile](/demand/nz/brands/tp-link) - [Ubiquiti profile](/demand/nz/brands/ubiquiti) - [All network switch brands in New Zealand](/demand/nz/categories/nz-network-switch-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link or Ubiquiti more popular in search? In September 2026, TP-Link had more branded searches than Ubiquiti among network switch brands in New Zealand. TP-Link had about 5,720 branded searches, while Ubiquiti had 1,370. TP-Link made up 61.2% of all network switch brand searches we track, and Ubiquiti accounted for 14.7%. ## Cite this page Brandwave. "TP-Link vs Ubiquiti: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tp-link-vs-ubiquiti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tp-link-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.