--- title: "TP-Link Tapo vs WiZ: Which is searched more in New Zealand?" description: "Is TP-Link Tapo or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tp-link-tapo-vs-wiz-lights" publisher: "Brandwave" --- # TP-Link Tapo vs WiZ: Which is searched more in New Zealand? Is TP-Link Tapo or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link Tapo and WiZ - **Competitive set**: Smart lighting brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **TP-Link Tapo Share of Search**: 14.7% - **WiZ Share of Search**: 2.5% ## Is TP-Link Tapo or WiZ more popular in search? - In September 2026, TP-Link Tapo had more branded searches than WiZ among smart lighting brands in New Zealand. TP-Link Tapo had about 3,280 branded searches, while WiZ had 550. TP-Link Tapo made up 14.7% of all smart lighting brand searches we track, and WiZ accounted for 2.5%. - TP-Link Tapo was ahead of WiZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in New Zealand moved from 11.1% to 14.7%, and its estimated monthly branded searches moved from 2.5K to 3.3K. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 440 to 550. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. WiZ was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. TP-Link Tapo was listed before WiZ in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | WiZ | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Nanoleaf | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | LIFX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Govee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy in New Zealand?": 1. Philips Hue, 2. TP-Link Tapo - Asked ChatGPT "What are the best smart lighting brands in New Zealand?": 1. Philips Hue, 2. WiZ, 3. Nanoleaf, 4. TP-Link Tapo - Asked ChatGPT "What's the best smart lighting brand in New Zealand for home lighting control?": 1. Philips Hue, 2. LIFX, 3. TP-Link Tapo - Searched Google, AI Overview "smart bulb nz": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ, 4. Nanoleaf Not named in any answer: Govee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smart lighting brands in September 2026? - In September 2026, TP-Link Tapo lost share of searches among smart lighting brands in New Zealand, from 17% to 14.7%. - In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%. ## Month by month | Month | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | WiZ estimated searches | WiZ Share of Search | WiZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 11.1% | 2 | 440 | 1.9% | 5 | | Nov 2025 | 2.8K | 11.8% | 2 | 430 | 1.8% | 5 | | Dec 2025 | 3.2K | 14.7% | 2 | 700 | 3.2% | 5 | | Jan 2026 | 3.1K | 13.2% | 2 | 580 | 2.5% | 5 | | Feb 2026 | 2.5K | 12.6% | 2 | 370 | 1.9% | 5 | | Mar 2026 | 2.6K | 11.2% | 2 | 470 | 2% | 5 | | Apr 2026 | 3.2K | 9.7% | 2 | 500 | 1.5% | 5 | | May 2026 | 3.4K | 12.8% | 2 | 520 | 1.9% | 5 | | Jun 2026 | 3.4K | 13.4% | 2 | 580 | 2.3% | 5 | | Jul 2026 | 3.6K | 13.7% | 2 | 580 | 2.2% | 5 | | Aug 2026 | 4.2K | 17% | 2 | 740 | 3% | 5 | | Sep 2026 | 3.3K | 14.7% | 2 | 550 | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using TP-Link Tapo’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link Tapo**: Measured on the search terms “tapo”, “tapo cctv”, “tapo hub”, “tapo plug”, “tapo sensor”, “tapo tp link”, “to link tapo” and “tp link tapo led”, summed into one figure. - **WiZ**: Measured on the search terms “wiz connected”, “wiz connected app”, “wiz led”, “wiz led lights”, “wiz led strip”, “wiz light bar”, “wiz light bulb”, “wiz light strip”, “wiz light switch” and “wiz lights”, summed into one figure. - [TP-Link Tapo profile](/demand/nz/brands/tp-link-tapo) - [WiZ profile](/demand/nz/brands/wiz-lights) - [All smart lighting brands in New Zealand](/demand/nz/categories/nz-smart-lighting-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link Tapo or WiZ more popular in search? In September 2026, TP-Link Tapo had more branded searches than WiZ among smart lighting brands in New Zealand. TP-Link Tapo had about 3,280 branded searches, while WiZ had 550. TP-Link Tapo made up 14.7% of all smart lighting brand searches we track, and WiZ accounted for 2.5%. ## Cite this page Brandwave. "TP-Link Tapo vs WiZ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tp-link-tapo-vs-wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tp-link-tapo-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.