--- title: "Toro vs Victa: Which is more popular in New Zealand?" description: "Is Toro or Victa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/toro-vs-victa" publisher: "Brandwave" --- # Toro vs Victa: Which is more popular in New Zealand? Is Toro or Victa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Toro and Victa - **Competitive set**: Lawn mower brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Toro Share of Search**: 1.5% - **Victa Share of Search**: 6.4% ## Is Toro or Victa more popular in search? - In October 2026, Victa had more branded searches than Toro among lawn mower brands in New Zealand. Victa had about 1,300 branded searches, while Toro had 310. Victa made up 6.4% of all lawn mower brand searches we track, and Toro accounted for 1.5%. - Victa was ahead of Toro in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Toro’s share of searches among lawn mower brands in New Zealand moved from 2.5% to 1.5%, and its estimated monthly branded searches moved from 350 to 310. - Across the 12 months ending October 2026, Victa’s share of searches among lawn mower brands in New Zealand moved from 6.3% to 6.4%, and its estimated monthly branded searches moved from 880 to 1.3K. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Victa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toro did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda Power Equipment | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Victa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Greenworks | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lawnmaster | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Rover | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Ryobi | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Cub Cadet | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Toro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Victa, 4. Makita - Asked ChatGPT "What are the best lawn mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Stihl, 4. Makita, 5. Victa, 6. Husqvarna - Asked ChatGPT "What's the best lawn mower brand in New Zealand for a medium backyard?": 1. Honda Power Equipment, 2. Masport, 3. Makita - Searched Google, AI Overview "ride on mower nz": 1. Stihl, 2. Victa, 3. Rover, 4. Husqvarna, 5. Cub Cadet - Searched Google, AI Overview "cordless lawn mower": 1. Greenworks, 2. Lawnmaster, 3. Stihl, 4. Ryobi, 5. Makita Not named in any answer: Toro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lawn mower brands in October 2026? - In October 2026, Victa lost share of searches among lawn mower brands in New Zealand, from 8.3% to 6.4%. - In October 2026, Toro lost share of searches among lawn mower brands in New Zealand, from 2.6% to 1.5%. ## How has branded search for Toro and Victa changed in New Zealand over the last 12 months? | Month | Toro estimated searches | Toro Share of Search | Toro rank | Victa estimated searches | Victa Share of Search | Victa rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 350 | 2.5% | 9 | 880 | 6.3% | 6 | | Dec 2025 | 280 | 2.6% | 9 | 720 | 6.7% | 6 | | Jan 2026 | 320 | 3% | 9 | 880 | 8.3% | 5 | | Feb 2026 | 280 | 2.7% | 9 | 720 | 7.1% | 6 | | Mar 2026 | 260 | 3.1% | 9 | 480 | 5.7% | 7 | | Apr 2026 | 280 | 3.6% | 9 | 480 | 6.2% | 6 | | May 2026 | 260 | 4% | 9 | 480 | 7.5% | 5 | | Jun 2026 | 200 | 3.4% | 9 | 390 | 6.7% | 6 | | Jul 2026 | 160 | 3% | 9 | 390 | 7.3% | 5 | | Aug 2026 | 210 | 3.3% | 9 | 480 | 7.5% | 5 | | Sep 2026 | 280 | 2.6% | 9 | 880 | 8.3% | 5 | | Oct 2026 | 310 | 1.5% | 10 | 1.3K | 6.4% | 4 | ## How are Toro’s and Victa’s branded searches counted? Brandwave collects information about searches that people make online using Toro’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Toro**: Measured on the search terms “toro lawn mower” and “toro mower”, summed into one figure. - **Victa**: Measured on the search term “victa lawn mower”. - [Toro profile](/demand/nz/brands/toro) - [Victa profile](/demand/nz/brands/victa) - [All lawn mower brands in New Zealand](/demand/nz/categories/nz-lawn-mower-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Toro or Victa more popular in search? In October 2026, Victa had more branded searches than Toro among lawn mower brands in New Zealand. Victa had about 1,300 branded searches, while Toro had 310. Victa made up 6.4% of all lawn mower brand searches we track, and Toro accounted for 1.5%. ## Cite this page Brandwave. "Toro vs Victa: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/toro-vs-victa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/toro-vs-victa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.