---
title: "Topaz Labs vs Upscayl: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Topaz Labs or Upscayl? Compare estimated monthly branded-search demand and Share of Search inside the AI photo enhancers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/topaz-labs-vs-upscayl"
publisher: "Brandwave"
---

# Topaz Labs vs Upscayl: Which is more popular by branded search in New Zealand?

Which is more popular in search, Topaz Labs or Upscayl? Compare estimated monthly branded-search demand and Share of Search inside the AI photo enhancers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Topaz Labs and Upscayl
- **Competitive set**: AI photo enhancers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Topaz Labs Share of Search**: 5.8%
- **Upscayl Share of Search**: 9.3%

## Which is more popular in search, Topaz Labs or Upscayl?

- In August 2026, Upscayl had more branded searches than Topaz Labs among AI photo enhancers in New Zealand. Upscayl was estimated to have 510 branded searches compared to Topaz Labs’ 320, and held a 9.3% Share of Search versus Topaz Labs’ 5.8%.
- The lead changed hands 3 times in the 11 months ending August 2026: Upscayl took it in December 2025, Topaz Labs took it in February 2026, Upscayl took it in March 2026.
- Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI photo enhancers in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 330 to 320.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand moved from 4.2% to 9.3%, and its estimated monthly branded searches moved from 220 to 510.

## How did search popularity change for New Zealand AI photo enhancers in August 2026?

- In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.
- In August 2026, Topaz Labs lost estimated Share of Search among AI photo enhancers in New Zealand, from 9.3% to 5.8%.

## Month by month

| Month | Topaz Labs estimated searches | Topaz Labs Share of Search | Topaz Labs rank | Upscayl estimated searches | Upscayl Share of Search | Upscayl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330 | 6.3% | 3 | 220 | 4.2% | 4 |
| Nov 2025 | 300 | 6.3% | 3 | 230 | 4.8% | 4 |
| Dec 2025 | 300 | 6.1% | 4 | 350 | 7.1% | 3 |
| Jan 2026 | 330 | 7.8% | 3 | 330 | 7.8% | 4 |
| Feb 2026 | 310 | 6.6% | 3 | 280 | 5.9% | 4 |
| Mar 2026 | 330 | 5.6% | 4 | 410 | 6.9% | 3 |
| Apr 2026 | 390 | 6.9% | 4 | 400 | 7.1% | 3 |
| May 2026 | 430 | 7% | 4 | 500 | 8.2% | 3 |
| Jun 2026 | 360 | 7.5% | 4 | 600 | 12.6% | 2 |
| Jul 2026 | 450 | 9.3% | 3 | 620 | 12.8% | 2 |
| Aug 2026 | 320 | 5.8% | 4 | 510 | 9.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Topaz Labs’ and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Topaz Labs**: Measured on the search terms “topaz labs”, “topaz labs ai photo”, “topaz labs online”, “topaz labs photo enhancer”, “topaz photo ai”, “topazlabs”, “topazlabs com” and “topazlabs upscale”, summed into one figure.
- **Upscayl**: Measured on the search terms “upscayl”, “upscayl online”, “upscayl org” and “upscayl photo enhancer”, summed into one figure.

- [Topaz Labs profile](/demand/nz/brands/topaz-labs)
- [Upscayl profile](/demand/nz/brands/upscayl)
- [All AI photo enhancers in New Zealand](/demand/nz/categories/nz-ai-photo-enhancers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Topaz Labs or Upscayl?

In August 2026, Upscayl had more branded searches than Topaz Labs among AI photo enhancers in New Zealand. Upscayl was estimated to have 510 branded searches compared to Topaz Labs’ 320, and held a 9.3% Share of Search versus Topaz Labs’ 5.8%.

## Cite this page

Brandwave. "Topaz Labs vs Upscayl: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/topaz-labs-vs-upscayl

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/topaz-labs-vs-upscayl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.