--- title: "Tonzu vs Vegie Delights: Which is more popular in New Zealand?" description: "Is Tonzu or Vegie Delights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tonzu-vs-vegie-delights" publisher: "Brandwave" --- # Tonzu vs Vegie Delights: Which is more popular in New Zealand? Is Tonzu or Vegie Delights more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant-based meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tonzu and Vegie Delights - **Competitive set**: Plant-based meat brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Tonzu Share of Search**: 8% - **Vegie Delights Share of Search**: 2.7% ## Is Tonzu or Vegie Delights more popular in search? - In October 2026, Tonzu had more branded searches than Vegie Delights among plant-based meat brands in New Zealand. Tonzu had about 210 branded searches, while Vegie Delights had 70. Tonzu made up 8% of all plant-based meat brand searches we track, and Vegie Delights accounted for 2.7%. - Tonzu was ahead of Vegie Delights in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Tonzu’s share of searches among plant-based meat brands in New Zealand moved from 14.4% to 8%, and its estimated monthly branded searches moved from 320 to 210. - Across the 12 months ending October 2026, Vegie Delights’ share of searches among plant-based meat brands in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 40 to 70. ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vegie Delights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tonzu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Vegie Delights was listed before Tonzu in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Impossible Foods | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Quorn | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Plan*t, 5. Quorn, 6. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plant-based meat brands in October 2026? - In October 2026, Tonzu lost share of searches among plant-based meat brands in New Zealand, from 13.8% to 8%. - In October 2026, Vegie Delights rose from 8th to 7th among plant-based meat brands in New Zealand. ## How has branded search for Tonzu and Vegie Delights changed in New Zealand over the last 12 months? | Month | Tonzu estimated searches | Tonzu Share of Search | Tonzu rank | Vegie Delights estimated searches | Vegie Delights Share of Search | Vegie Delights rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 320 | 14.4% | 3 | 40 | 1.8% | 8 | | Dec 2025 | 260 | 13.9% | 3 | 30 | 1.6% | 8 | | Jan 2026 | 320 | 14.4% | 3 | 50 | 2.3% | 8 | | Feb 2026 | 260 | 13.9% | 3 | 50 | 2.7% | 8 | | Mar 2026 | 320 | 14.7% | 3 | 40 | 1.8% | 8 | | Apr 2026 | 320 | 16.2% | 3 | 30 | 1.5% | 8 | | May 2026 | 320 | 16.2% | 3 | 40 | 2% | 8 | | Jun 2026 | 260 | 13.3% | 3 | 50 | 2.6% | 8 | | Jul 2026 | 260 | 14.6% | 3 | 40 | 2.2% | 8 | | Aug 2026 | 320 | 13.9% | 4 | 50 | 2.2% | 8 | | Sep 2026 | 260 | 13.8% | 4 | 50 | 2.6% | 8 | | Oct 2026 | 210 | 8% | 4 | 70 | 2.7% | 7 | ## How are Tonzu’s and Vegie Delights’ branded searches counted? Brandwave collects information about searches that people make online using Tonzu’s and Vegie Delights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tonzu**: Measured on the search term “tonzu”. - **Vegie Delights**: Measured on the search term “vegie delights”. - [Tonzu profile](/demand/nz/brands/tonzu) - [Vegie Delights profile](/demand/nz/brands/vegie-delights) - [All plant-based meat brands in New Zealand](/demand/nz/categories/nz-plant-based-meat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tonzu or Vegie Delights more popular in search? In October 2026, Tonzu had more branded searches than Vegie Delights among plant-based meat brands in New Zealand. Tonzu had about 210 branded searches, while Vegie Delights had 70. Tonzu made up 8% of all plant-based meat brand searches we track, and Vegie Delights accounted for 2.7%. ## Cite this page Brandwave. "Tonzu vs Vegie Delights: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/tonzu-vs-vegie-delights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tonzu-vs-vegie-delights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.