--- title: "Tony's Chocolonely vs Whittaker's: Which is searched more in New Zealand?" description: "Is Tony's Chocolonely or Whittaker's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tonys-chocolonely-vs-whittakers" publisher: "Brandwave" --- # Tony's Chocolonely vs Whittaker's: Which is searched more in New Zealand? Is Tony's Chocolonely or Whittaker's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tony's Chocolonely and Whittaker's - **Competitive set**: Chocolate bar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tony's Chocolonely Share of Search**: 0.95% - **Whittaker's Share of Search**: 43.7% ## Is Tony's Chocolonely or Whittaker's more popular in search? - In September 2026, Whittaker's had more branded searches than Tony's Chocolonely among chocolate bar brands in New Zealand. Whittaker's had about 14,800 branded searches, while Tony's Chocolonely had 320. Whittaker's made up 43.7% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 0.95%. - Whittaker's was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand moved from 0.21% to 0.95%, and its estimated monthly branded searches moved from 70 to 320. - Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate bar brands in New Zealand moved from 43.9% to 43.7%, and its estimated monthly branded searches held steady at 14.8K. ## Top chocolate bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Tony's Chocolonely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whittaker's was listed before Tony's Chocolonely in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Whittaker's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wellington Chocolate Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ocho | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tony's Chocolonely | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lindt | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate bar brands - Asked ChatGPT "Which chocolate bar brand should I go to in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho - Asked ChatGPT "What are the best chocolate bar brands in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Lindt, 5. Tony's Chocolonely - Asked ChatGPT "What's the best chocolate bar brand in New Zealand for an everyday treat?": 1. Whittaker's, 2. Tony's Chocolonely - Searched Google, AI Overview "milk chocolate bar": 1. Whittaker's - Searched Google, AI Overview "chocolate bars nz": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho Not named in any answer: Ferrero Rocher. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chocolate bar brands in September 2026? - In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%. - Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026. ## Month by month | Month | Tony's Chocolonely estimated searches | Tony's Chocolonely Share of Search | Tony's Chocolonely rank | Whittaker's estimated searches | Whittaker's Share of Search | Whittaker's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.21% | 6 | 14.8K | 43.9% | 1 | | Nov 2025 | 50 | 0.13% | 6 | 14.8K | 38.2% | 1 | | Dec 2025 | 40 | 0.07% | 6 | 14.8K | 27% | 3 | | Jan 2026 | 30 | 0.1% | 6 | 9.9K | 33.3% | 1 | | Feb 2026 | 70 | 0.2% | 6 | 14.8K | 42.9% | 1 | | Mar 2026 | 170 | 0.44% | 6 | 14.8K | 38.1% | 1 | | Apr 2026 | 170 | 0.49% | 6 | 12.1K | 34.8% | 1 | | May 2026 | 390 | 1.3% | 6 | 12.1K | 39.2% | 1 | | Jun 2026 | 260 | 0.94% | 6 | 12.1K | 43.8% | 1 | | Jul 2026 | 140 | 0.38% | 6 | 18.1K | 49.6% | 1 | | Aug 2026 | 260 | 0.78% | 6 | 14.8K | 44.4% | 1 | | Sep 2026 | 320 | 0.95% | 6 | 14.8K | 43.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Tony's Chocolonely’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tony's Chocolonely**: Measured on the search term “tonys chocolonely”. - **Whittaker's**: Measured on the search terms “whittaker s” and “whittakers”, summed into one figure. - [Tony's Chocolonely profile](/demand/nz/brands/tonys-chocolonely) - [Whittaker's profile](/demand/nz/brands/whittakers) - [All chocolate bar brands in New Zealand](/demand/nz/categories/nz-chocolate-bar-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tony's Chocolonely or Whittaker's more popular in search? In September 2026, Whittaker's had more branded searches than Tony's Chocolonely among chocolate bar brands in New Zealand. Whittaker's had about 14,800 branded searches, while Tony's Chocolonely had 320. Whittaker's made up 43.7% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 0.95%. ## Cite this page Brandwave. "Tony's Chocolonely vs Whittaker's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tonys-chocolonely-vs-whittakers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tonys-chocolonely-vs-whittakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.