--- title: "Tony's Chocolonely vs Wellington Chocolate Factory: Which is searched more in New Zealand?" description: "Is Tony's Chocolonely or Wellington Chocolate Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tonys-chocolonely-vs-wellington-chocolate-factory" publisher: "Brandwave" --- # Tony's Chocolonely vs Wellington Chocolate Factory: Which is searched more in New Zealand? Is Tony's Chocolonely or Wellington Chocolate Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tony's Chocolonely and Wellington Chocolate Factory - **Competitive set**: Chocolate bar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tony's Chocolonely Share of Search**: 0.95% - **Wellington Chocolate Factory Share of Search**: 20% ## Is Tony's Chocolonely or Wellington Chocolate Factory more popular in search? - In September 2026, Wellington Chocolate Factory had more branded searches than Tony's Chocolonely among chocolate bar brands in New Zealand. Wellington Chocolate Factory had about 6,760 branded searches, while Tony's Chocolonely had 320. Wellington Chocolate Factory made up 20% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 0.95%. - Wellington Chocolate Factory was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand moved from 0.21% to 0.95%, and its estimated monthly branded searches moved from 70 to 320. - Across the 12 months ending September 2026, Wellington Chocolate Factory’s share of searches among chocolate bar brands in New Zealand held steady at 20%, and its estimated monthly branded searches held steady at 6.8K. ## Top chocolate bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wellington Chocolate Factory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tony's Chocolonely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wellington Chocolate Factory was listed before Tony's Chocolonely in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Whittaker's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wellington Chocolate Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ocho | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tony's Chocolonely | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lindt | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate bar brands - Asked ChatGPT "Which chocolate bar brand should I go to in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho - Asked ChatGPT "What are the best chocolate bar brands in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Lindt, 5. Tony's Chocolonely - Asked ChatGPT "What's the best chocolate bar brand in New Zealand for an everyday treat?": 1. Whittaker's, 2. Tony's Chocolonely - Searched Google, AI Overview "milk chocolate bar": 1. Whittaker's - Searched Google, AI Overview "chocolate bars nz": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho Not named in any answer: Ferrero Rocher. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chocolate bar brands in September 2026? - In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches. - Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026. ## Month by month | Month | Tony's Chocolonely estimated searches | Tony's Chocolonely Share of Search | Tony's Chocolonely rank | Wellington Chocolate Factory estimated searches | Wellington Chocolate Factory Share of Search | Wellington Chocolate Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.21% | 6 | 6.8K | 20% | 3 | | Nov 2025 | 50 | 0.13% | 6 | 6.8K | 17.6% | 4 | | Dec 2025 | 40 | 0.07% | 6 | 8.4K | 15.2% | 4 | | Jan 2026 | 30 | 0.1% | 6 | 8.3K | 27.8% | 2 | | Feb 2026 | 70 | 0.2% | 6 | 6.7K | 19.5% | 3 | | Mar 2026 | 170 | 0.44% | 6 | 6.8K | 17.4% | 3 | | Apr 2026 | 170 | 0.49% | 6 | 6.7K | 19.4% | 3 | | May 2026 | 390 | 1.3% | 6 | 5.5K | 18% | 4 | | Jun 2026 | 260 | 0.94% | 6 | 5.6K | 20.1% | 2 | | Jul 2026 | 140 | 0.38% | 6 | 6.8K | 18.6% | 2 | | Aug 2026 | 260 | 0.78% | 6 | 5.6K | 16.8% | 4 | | Sep 2026 | 320 | 0.95% | 6 | 6.8K | 20% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Tony's Chocolonely’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tony's Chocolonely**: Measured on the search term “tonys chocolonely”. - **Wellington Chocolate Factory**: Measured on the search terms “the wellington chocolate factory”, “wellington chocolate company” and “wellington chocolate factory”, summed into one figure. - [Tony's Chocolonely profile](/demand/nz/brands/tonys-chocolonely) - [Wellington Chocolate Factory profile](/demand/nz/brands/wellington-chocolate-factory) - [All chocolate bar brands in New Zealand](/demand/nz/categories/nz-chocolate-bar-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tony's Chocolonely or Wellington Chocolate Factory more popular in search? In September 2026, Wellington Chocolate Factory had more branded searches than Tony's Chocolonely among chocolate bar brands in New Zealand. Wellington Chocolate Factory had about 6,760 branded searches, while Tony's Chocolonely had 320. Wellington Chocolate Factory made up 20% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 0.95%. ## Cite this page Brandwave. "Tony's Chocolonely vs Wellington Chocolate Factory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tonys-chocolonely-vs-wellington-chocolate-factory This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tonys-chocolonely-vs-wellington-chocolate-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.