--- title: "Tony Mounce Mortgages vs Vega: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Tony Mounce Mortgages or Vega? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tony-mounce-mortgages-vs-vega" publisher: "Brandwave" --- # Tony Mounce Mortgages vs Vega: Which is more popular by branded search in New Zealand? Which is more popular in search, Tony Mounce Mortgages or Vega? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tony Mounce Mortgages and Vega - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Tony Mounce Mortgages Share of Search**: 2.3% - **Vega Share of Search**: 1.6% ## Which is more popular in search, Tony Mounce Mortgages or Vega? - In August 2026, Tony Mounce Mortgages had more branded searches than Vega among mortgage advisers in New Zealand. Tony Mounce Mortgages was estimated to have 500 branded searches compared to Vega’s 350, and held a 2.3% Share of Search versus Vega’s 1.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Tony Mounce Mortgages took it in November 2025, Vega took it in July 2026, Tony Mounce Mortgages took it in August 2026. - Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 360 to 500. - Across the 11 months ending August 2026, Vega’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 470 to 350. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Tony Mounce Mortgages overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.3%. - In August 2026, Star Mortgage overtook Vega to rank 10th among mortgage advisers in New Zealand, at 2.2%. - Estimated monthly branded searches for Vega in New Zealand fell 25.5% over 11 measured months, from 470 to 350 in August 2026. ## Month by month | Month | Tony Mounce Mortgages estimated searches | Tony Mounce Mortgages Share of Search | Tony Mounce Mortgages rank | Vega estimated searches | Vega Share of Search | Vega rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 1.5% | 10 | 470 | 1.9% | 9 | | Nov 2025 | 450 | 1.9% | 9 | 370 | 1.5% | 10 | | Dec 2025 | 270 | 1.5% | 9 | 240 | 1.3% | 11 | | Jan 2026 | 350 | 1.6% | 9 | 330 | 1.5% | 10 | | Feb 2026 | 360 | 1.5% | 10 | 350 | 1.4% | 11 | | Mar 2026 | 430 | 1.7% | 9 | 390 | 1.5% | 11 | | Apr 2026 | 390 | 1.8% | 9 | 350 | 1.7% | 10 | | May 2026 | 390 | 1.7% | 9 | 350 | 1.5% | 10 | | Jun 2026 | 390 | 1.9% | 9 | 370 | 1.8% | 10 | | Jul 2026 | 320 | 1.6% | 10 | 370 | 1.8% | 9 | | Aug 2026 | 500 | 2.3% | 9 | 350 | 1.6% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Tony Mounce Mortgages’ and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tony Mounce Mortgages**: Measured on the search terms “tony mounce”, “tony mounce mortgage broker”, “tony mounce mortgages”, “tony mounce mortgages christchurch”, “tony mounce nz” and “tonymouncemortgages.co.nz”, summed into one figure. - **Vega**: Measured on the search terms “vega lend”, “vega mortgages” and “vegalend”, summed into one figure. - [Tony Mounce Mortgages profile](/demand/nz/brands/tony-mounce-mortgages) - [Vega profile](/demand/nz/brands/vega) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Tony Mounce Mortgages or Vega? In August 2026, Tony Mounce Mortgages had more branded searches than Vega among mortgage advisers in New Zealand. Tony Mounce Mortgages was estimated to have 500 branded searches compared to Vega’s 350, and held a 2.3% Share of Search versus Vega’s 1.6%. ## Cite this page Brandwave. "Tony Mounce Mortgages vs Vega: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tony-mounce-mortgages-vs-vega This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tony-mounce-mortgages-vs-vega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.