---
title: "Tonkin + Taylor vs WSP: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Tonkin + Taylor or WSP? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/tonkin-taylor-vs-wsp"
publisher: "Brandwave"
---

# Tonkin + Taylor vs WSP: Which is more popular by branded search in New Zealand?

Which is more popular in search, Tonkin + Taylor or WSP? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tonkin + Taylor and WSP
- **Competitive set**: Engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Tonkin + Taylor Share of Search**: 18.2%
- **WSP Share of Search**: 4.6%

## Which is more popular in search, Tonkin + Taylor or WSP?

- In August 2026, Tonkin + Taylor had more branded searches than WSP among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to WSP’s 1.4K, and held an 18.2% Share of Search versus WSP’s 4.6%.
- Tonkin + Taylor was ahead of WSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tonkin + Taylor’s estimated Share of Search among engineering consultancies in New Zealand moved from 13.1% to 18.2%, and its estimated monthly branded searches moved from 3.7K to 5.7K.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.

## How did search popularity change for New Zealand engineering consultancies in August 2026?

- In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
- In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.

## Month by month

| Month | Tonkin + Taylor estimated searches | Tonkin + Taylor Share of Search | Tonkin + Taylor rank | WSP estimated searches | WSP Share of Search | WSP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.7K | 13.1% | 4 | 1.4K | 5% | 5 |
| Nov 2025 | 3.7K | 13.3% | 4 | 1.3K | 4.5% | 5 |
| Dec 2025 | 2.5K | 11.8% | 4 | 910 | 4.4% | 5 |
| Jan 2026 | 3K | 13.3% | 4 | 1K | 4.5% | 5 |
| Feb 2026 | 4.5K | 15.3% | 4 | 1.5K | 5% | 5 |
| Mar 2026 | 4.5K | 12.7% | 4 | 1.9K | 5.2% | 5 |
| Apr 2026 | 4.5K | 14.8% | 4 | 1.5K | 5% | 5 |
| May 2026 | 3.7K | 12.5% | 4 | 1.8K | 6% | 5 |
| Jun 2026 | 4.7K | 15.3% | 4 | 1.5K | 4.9% | 5 |
| Jul 2026 | 4.6K | 14.9% | 4 | 1.8K | 5.7% | 5 |
| Aug 2026 | 5.7K | 18.2% | 2 | 1.4K | 4.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tonkin + Taylor’s and WSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tonkin + Taylor**: Measured on the search terms “tonkin taylor”, “tonkin taylor near me”, “tonkin taylor new zealand”, “tonkin taylor nz” and “tonkintaylor”, summed into one figure.
- **WSP**: Measured on the search terms “wsp consultants”, “wsp engineering”, “wsp infrastructure”, “wsp new zealand”, “wsp new zealand limited”, “wsp nz”, “wsp nz limited” and “wsp opus”, summed into one figure.

- [Tonkin + Taylor profile](/demand/nz/brands/tonkin-taylor)
- [WSP profile](/demand/nz/brands/wsp)
- [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tonkin + Taylor or WSP?

In August 2026, Tonkin + Taylor had more branded searches than WSP among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to WSP’s 1.4K, and held an 18.2% Share of Search versus WSP’s 4.6%.

## Cite this page

Brandwave. "Tonkin + Taylor vs WSP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tonkin-taylor-vs-wsp

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tonkin-taylor-vs-wsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.