--- title: "Tonies vs Yoto: Which is searched more in New Zealand?" description: "Is Tonies or Yoto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids audio player brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tonies-vs-yoto" publisher: "Brandwave" --- # Tonies vs Yoto: Which is searched more in New Zealand? Is Tonies or Yoto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids audio player brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tonies and Yoto - **Competitive set**: Kids audio player brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tonies Share of Search**: 37.2% - **Yoto Share of Search**: 62.8% ## Is Tonies or Yoto more popular in search? - In September 2026, Yoto had more branded searches than Tonies among kids audio player brands in New Zealand. Yoto had about 13,500 branded searches, while Tonies had 8,000. Yoto made up 62.8% of all kids audio player brand searches we track, and Tonies accounted for 37.2%. - Yoto was ahead of Tonies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand moved from 38% to 37.2%, and its estimated monthly branded searches moved from 6.3K to 8K. - Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand moved from 61.6% to 62.8%, and its estimated monthly branded searches moved from 10.2K to 13.5K. ## Top kids audio player brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Tonies and Yoto showed up in all four answers. Yoto was listed before Tonies in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yoto | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tonies | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Voxblock | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kids audio player brands - Asked ChatGPT "Which kids audio player brand should I buy in New Zealand?": 1. Yoto, 2. Tonies - Asked ChatGPT "What are the best kids audio player brands in New Zealand?": 1. Yoto, 2. Tonies, 3. Voxblock - Asked ChatGPT "What's the best kids audio player brand in New Zealand for screen free listening?": 1. Yoto, 2. Tonies - Searched Google, AI Overview "screen free audio player": 1. Yoto, 2. Tonies, 3. Voxblock Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kids audio player brands in September 2026? - In September 2026, Yoto gained share of searches among kids audio player brands in New Zealand, from 57.8% to 62.8%. - In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%. ## Month by month | Month | Tonies estimated searches | Tonies Share of Search | Tonies rank | Yoto estimated searches | Yoto Share of Search | Yoto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 38% | 2 | 10.2K | 61.6% | 1 | | Nov 2025 | 8.3K | 32.1% | 2 | 17.5K | 67.7% | 1 | | Dec 2025 | 7.3K | 41.6% | 2 | 10.2K | 58.2% | 1 | | Jan 2026 | 4K | 33.8% | 2 | 7.8K | 65.9% | 1 | | Feb 2026 | 3.2K | 33.6% | 2 | 6.3K | 66.2% | 1 | | Mar 2026 | 4.8K | 36.6% | 2 | 8.3K | 63.3% | 1 | | Apr 2026 | 4K | 37% | 2 | 6.8K | 62.8% | 1 | | May 2026 | 4K | 32.5% | 2 | 8.3K | 67.4% | 1 | | Jun 2026 | 4.8K | 32% | 2 | 10.2K | 68% | 1 | | Jul 2026 | 6.5K | 37.1% | 2 | 11K | 62.8% | 1 | | Aug 2026 | 8K | 42.1% | 2 | 11K | 57.8% | 1 | | Sep 2026 | 8K | 37.2% | 2 | 13.5K | 62.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Tonies’ and Yoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tonies**: Measured on the search terms “toniebox” and “tonies”, summed into one figure. - **Yoto**: Measured on the search terms “yoto” and “yoto player”, summed into one figure. - [Tonies profile](/demand/nz/brands/tonies) - [Yoto profile](/demand/nz/brands/yoto) - [All kids audio player brands in New Zealand](/demand/nz/categories/nz-kids-audio-player-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tonies or Yoto more popular in search? In September 2026, Yoto had more branded searches than Tonies among kids audio player brands in New Zealand. Yoto had about 13,500 branded searches, while Tonies had 8,000. Yoto made up 62.8% of all kids audio player brand searches we track, and Tonies accounted for 37.2%. ## Cite this page Brandwave. "Tonies vs Yoto: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tonies-vs-yoto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tonies-vs-yoto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.