--- title: "Tonies vs Voxblock: Which is searched more in New Zealand?" description: "Is Tonies or Voxblock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids audio player brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tonies-vs-voxblock" publisher: "Brandwave" --- # Tonies vs Voxblock: Which is searched more in New Zealand? Is Tonies or Voxblock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids audio player brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tonies and Voxblock - **Competitive set**: Kids audio player brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tonies Share of Search**: 37.2% - **Voxblock Share of Search**: 0.05% ## Is Tonies or Voxblock more popular in search? - In September 2026, Tonies had more branded searches than Voxblock among kids audio player brands in New Zealand. Tonies had about 8,000 branded searches, while Voxblock had 10. Tonies made up 37.2% of all kids audio player brand searches we track, and Voxblock accounted for 0.05%. - Tonies was ahead of Voxblock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand moved from 38% to 37.2%, and its estimated monthly branded searches moved from 6.3K to 8K. - Across the 12 months ending September 2026, Voxblock’s share of searches among kids audio player brands in New Zealand moved from 0.42% to 0.05%, and its estimated monthly branded searches moved from 70 to 10. ## Top kids audio player brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tonies appeared in all four answers. Voxblock was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Tonies was listed before Voxblock in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yoto | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tonies | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Voxblock | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kids audio player brands - Asked ChatGPT "Which kids audio player brand should I buy in New Zealand?": 1. Yoto, 2. Tonies - Asked ChatGPT "What are the best kids audio player brands in New Zealand?": 1. Yoto, 2. Tonies, 3. Voxblock - Asked ChatGPT "What's the best kids audio player brand in New Zealand for screen free listening?": 1. Yoto, 2. Tonies - Searched Google, AI Overview "screen free audio player": 1. Yoto, 2. Tonies, 3. Voxblock Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kids audio player brands in September 2026? - In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%. - Estimated monthly branded searches for Voxblock in New Zealand fell 85.7% over 12 measured months, from 70 to 10 in September 2026. ## Month by month | Month | Tonies estimated searches | Tonies Share of Search | Tonies rank | Voxblock estimated searches | Voxblock Share of Search | Voxblock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 38% | 2 | 70 | 0.42% | 3 | | Nov 2025 | 8.3K | 32.1% | 2 | 50 | 0.19% | 3 | | Dec 2025 | 7.3K | 41.6% | 2 | 40 | 0.23% | 3 | | Jan 2026 | 4K | 33.8% | 2 | 30 | 0.25% | 3 | | Feb 2026 | 3.2K | 33.6% | 2 | 20 | 0.21% | 3 | | Mar 2026 | 4.8K | 36.6% | 2 | 20 | 0.15% | 3 | | Apr 2026 | 4K | 37% | 2 | 20 | 0.18% | 3 | | May 2026 | 4K | 32.5% | 2 | 20 | 0.16% | 3 | | Jun 2026 | 4.8K | 32% | 2 | 10 | 0.07% | 3 | | Jul 2026 | 6.5K | 37.1% | 2 | 10 | 0.06% | 3 | | Aug 2026 | 8K | 42.1% | 2 | 20 | 0.11% | 3 | | Sep 2026 | 8K | 37.2% | 2 | 10 | 0.05% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Tonies’ and Voxblock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tonies**: Measured on the search terms “toniebox” and “tonies”, summed into one figure. - **Voxblock**: Measured on the search term “voxblock”. - [Tonies profile](/demand/nz/brands/tonies) - [Voxblock profile](/demand/nz/brands/voxblock) - [All kids audio player brands in New Zealand](/demand/nz/categories/nz-kids-audio-player-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tonies or Voxblock more popular in search? In September 2026, Tonies had more branded searches than Voxblock among kids audio player brands in New Zealand. Tonies had about 8,000 branded searches, while Voxblock had 10. Tonies made up 37.2% of all kids audio player brand searches we track, and Voxblock accounted for 0.05%. ## Cite this page Brandwave. "Tonies vs Voxblock: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tonies-vs-voxblock This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tonies-vs-voxblock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.