--- title: "Tompkins Wake vs Wynn Williams: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Tompkins Wake or Wynn Williams? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tompkins-wake-vs-wynn-williams" publisher: "Brandwave" --- # Tompkins Wake vs Wynn Williams: Which is more popular by branded search in New Zealand? Which is more popular in search, Tompkins Wake or Wynn Williams? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tompkins Wake and Wynn Williams - **Competitive set**: national and regional law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Tompkins Wake Share of Search**: 13.7% - **Wynn Williams Share of Search**: 9.9% ## Which is more popular in search, Tompkins Wake or Wynn Williams? - In August 2026, Tompkins Wake had more branded searches than Wynn Williams among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Wynn Williams’ 2.2K, and held a 13.7% Share of Search versus Wynn Williams’ 9.9%. - The lead changed hands 2 times in the 11 months ending August 2026: Wynn Williams took it in March 2026, Tompkins Wake took it in April 2026. - Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K. - Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among national and regional law firms in New Zealand moved from 10.7% to 9.9%, and its estimated monthly branded searches held steady at 2.2K. ## How did search popularity change for New Zealand national and regional law firms in August 2026? - In August 2026, Wynn Williams lost estimated Share of Search among national and regional law firms in New Zealand, from 10.8% to 9.9%. - In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand. ## Month by month | Month | Tompkins Wake estimated searches | Tompkins Wake Share of Search | Tompkins Wake rank | Wynn Williams estimated searches | Wynn Williams Share of Search | Wynn Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 14.4% | 3 | 2.2K | 10.7% | 5 | | Nov 2025 | 2.9K | 13.6% | 3 | 2.2K | 10.4% | 6 | | Dec 2025 | 2.7K | 15.9% | 2 | 1.8K | 10.8% | 5 | | Jan 2026 | 2.3K | 13.5% | 2 | 2.1K | 12.2% | 4 | | Feb 2026 | 3.3K | 14.8% | 2 | 2.5K | 11.6% | 5 | | Mar 2026 | 4.5K | 11.7% | 5 | 4.6K | 11.9% | 4 | | Apr 2026 | 2.7K | 12.1% | 4 | 2.5K | 11.3% | 5 | | May 2026 | 3.2K | 13.8% | 3 | 2.6K | 11.3% | 5 | | Jun 2026 | 2.9K | 13.6% | 3 | 2.3K | 10.7% | 5 | | Jul 2026 | 2.8K | 13.5% | 4 | 2.3K | 10.8% | 5 | | Aug 2026 | 3.1K | 13.7% | 3 | 2.2K | 9.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Tompkins Wake’s and Wynn Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake auckland”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure. - **Wynn Williams**: Measured on the search terms “Wynn Williams”, “wynn williams auckland”, “wynn williams chch”, “wynn williams christchurch”, “wynn williams law”, “wynn williams lawyers”, “wynn williams new zealand”, “wynn williams nz”, “wynn williams queenstown”, “wynn williams solicitors” and “wynnwilliams”, summed into one figure. - [Tompkins Wake profile](/demand/nz/brands/tompkins-wake) - [Wynn Williams profile](/demand/nz/brands/wynn-williams) - [All national and regional law firms in New Zealand](/demand/nz/categories/nz-national-and-regional-law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Tompkins Wake or Wynn Williams? In August 2026, Tompkins Wake had more branded searches than Wynn Williams among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Wynn Williams’ 2.2K, and held a 13.7% Share of Search versus Wynn Williams’ 9.9%. ## Cite this page Brandwave. "Tompkins Wake vs Wynn Williams: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tompkins-wake-vs-wynn-williams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tompkins-wake-vs-wynn-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.