--- title: "Tommee Tippee vs Woolbabe: Which is searched more in New Zealand?" description: "Is Tommee Tippee or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep suit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tommee-tippee-vs-woolbabe" publisher: "Brandwave" --- # Tommee Tippee vs Woolbabe: Which is searched more in New Zealand? Is Tommee Tippee or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep suit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tommee Tippee and Woolbabe - **Competitive set**: Sleep suit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tommee Tippee Share of Search**: 6.8% - **Woolbabe Share of Search**: 8.4% ## Is Tommee Tippee or Woolbabe more popular in search? - In September 2026, Woolbabe had more branded searches than Tommee Tippee among sleep suit brands in New Zealand. Woolbabe had about 2,250 branded searches, while Tommee Tippee had 1,830. Woolbabe made up 8.4% of all sleep suit brand searches we track, and Tommee Tippee accounted for 6.8%. - Woolbabe was ahead of Tommee Tippee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tommee Tippee’s share of searches among sleep suit brands in New Zealand moved from 4.9% to 6.8%, and its estimated monthly branded searches moved from 1.5K to 1.8K. - Across the 12 months ending September 2026, Woolbabe’s share of searches among sleep suit brands in New Zealand moved from 6.9% to 8.4%, and its estimated monthly branded searches moved from 2.1K to 2.3K. ## Top sleep suit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Woolbabe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tommee Tippee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolbabe | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Love to Dream | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ergoPouch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Sleep Store | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommee Tippee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleep suit brands - Asked ChatGPT "Which sleep suit brand should I buy in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Asked ChatGPT "What are the best sleep suit brands in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Asked ChatGPT "What's the best sleep suit brand in New Zealand for a sleeping baby?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Searched Google, AI Overview "baby sleeping bag": 1. ergoPouch - Searched Google, AI Overview "newborn sleep suit": 1. Love to Dream, 2. The Sleep Store Not named in any answer: Ergobaby and Tommee Tippee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleep suit brands in September 2026? - In September 2026, Woolbabe overtook ergoPouch to rank 2nd among sleep suit brands in New Zealand, with 8.4% of the searches. - In September 2026, Ergobaby overtook ergoPouch and Tommee Tippee to rank 3rd among sleep suit brands in New Zealand, with 8.2% of the searches. - Estimated monthly branded searches for Tommee Tippee in New Zealand rose 19.6% over 12 measured months, from 1.5K to 1.8K in September 2026. ## Month by month | Month | Tommee Tippee estimated searches | Tommee Tippee Share of Search | Tommee Tippee rank | Woolbabe estimated searches | Woolbabe Share of Search | Woolbabe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 4.9% | 5 | 2.1K | 6.9% | 2 | | Nov 2025 | 1.2K | 3.5% | 6 | 2.3K | 6.8% | 2 | | Dec 2025 | 1.2K | 5.2% | 5 | 1.6K | 7.1% | 2 | | Jan 2026 | 1.6K | 6.3% | 5 | 2.1K | 8.5% | 2 | | Feb 2026 | 1.2K | 4.2% | 5 | 2.3K | 8.1% | 2 | | Mar 2026 | 1.6K | 5.3% | 5 | 3.8K | 12.8% | 2 | | Apr 2026 | 1.2K | 4.2% | 5 | 3.3K | 11.7% | 2 | | May 2026 | 1.6K | 5.4% | 5 | 4.4K | 14.8% | 2 | | Jun 2026 | 1.6K | 6% | 4 | 2.3K | 8.9% | 2 | | Jul 2026 | 1.9K | 7.1% | 4 | 2.4K | 9% | 2 | | Aug 2026 | 1.9K | 6.8% | 4 | 2.1K | 7.5% | 3 | | Sep 2026 | 1.8K | 6.8% | 5 | 2.3K | 8.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Tommee Tippee’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee pacifier”, “tommee tippee soother” and “tommeetippee”, summed into one figure. - **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe duvet”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleepsuit” and “woolbabe three seasons”, summed into one figure. - [Tommee Tippee profile](/demand/nz/brands/tommee-tippee) - [Woolbabe profile](/demand/nz/brands/woolbabe) - [All sleep suit brands in New Zealand](/demand/nz/categories/nz-sleep-suit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tommee Tippee or Woolbabe more popular in search? In September 2026, Woolbabe had more branded searches than Tommee Tippee among sleep suit brands in New Zealand. Woolbabe had about 2,250 branded searches, while Tommee Tippee had 1,830. Woolbabe made up 8.4% of all sleep suit brand searches we track, and Tommee Tippee accounted for 6.8%. ## Cite this page Brandwave. "Tommee Tippee vs Woolbabe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tommee-tippee-vs-woolbabe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tommee-tippee-vs-woolbabe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.