--- title: "TOM Organic vs U by Kotex: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, TOM Organic or U by Kotex? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tom-organic-vs-u-by-kotex" publisher: "Brandwave" --- # TOM Organic vs U by Kotex: Which is more popular by branded search in New Zealand? Which is more popular in search, TOM Organic or U by Kotex? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TOM Organic and U by Kotex - **Competitive set**: Period care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **TOM Organic Share of Search**: 4.3% - **U by Kotex Share of Search**: 25.9% ## Which is more popular in search, TOM Organic or U by Kotex? - In August 2026, U by Kotex had more branded searches than TOM Organic among period care brands in New Zealand. U by Kotex was estimated to have 2.9K branded searches compared to TOM Organic’s 480, and held a 25.9% Share of Search versus TOM Organic’s 4.3%. - U by Kotex was ahead of TOM Organic in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 240 to 480. - Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand moved from 23.2% to 25.9%, and its estimated monthly branded searches moved from 1.7K to 2.9K. ## How did search popularity change for New Zealand period care brands in August 2026? - In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%. - TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026. ## Month by month | Month | TOM Organic estimated searches | TOM Organic Share of Search | TOM Organic rank | U by Kotex estimated searches | U by Kotex Share of Search | U by Kotex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 3.3% | 4 | 1.7K | 23.2% | 3 | | Nov 2025 | 220 | 2.5% | 4 | 1.6K | 18.5% | 3 | | Dec 2025 | 180 | 2.4% | 4 | 1.7K | 23.2% | 3 | | Jan 2026 | 230 | 2.2% | 4 | 3.2K | 30.9% | 2 | | Feb 2026 | 190 | 2.4% | 5 | 2.3K | 30% | 2 | | Mar 2026 | 220 | 2.7% | 5 | 2K | 24.4% | 3 | | Apr 2026 | 230 | 2.9% | 5 | 2K | 25.5% | 3 | | May 2026 | 270 | 3% | 5 | 2.1K | 23.9% | 3 | | Jun 2026 | 300 | 3.1% | 5 | 2.4K | 24.2% | 3 | | Jul 2026 | 420 | 4.2% | 5 | 2.7K | 26.5% | 3 | | Aug 2026 | 480 | 4.3% | 4 | 2.9K | 25.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using TOM Organic’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TOM Organic**: Measured on the search terms “tom organic maternity pads”, “tom organic pads”, “tom organic period underwear” and “tom organic tampons”, summed into one figure. - **U by Kotex**: Measured on the search terms “by kotex”, “kotex”, “kotex pads”, “kotex pads u”, “pad kotex overnight”, “tampon kotex u”, “u by kotex near me”, “u by kotex new zealand”, “u by kotex nz”, “u by kotex period underwear”, “u by kotex tampons with applicators”, “ubykotex co nz” and “ubykotex nz”, summed into one figure. - [TOM Organic profile](/demand/nz/brands/tom-organic) - [U by Kotex profile](/demand/nz/brands/u-by-kotex) - [All period care brands in New Zealand](/demand/nz/categories/nz-period-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, TOM Organic or U by Kotex? In August 2026, U by Kotex had more branded searches than TOM Organic among period care brands in New Zealand. U by Kotex was estimated to have 2.9K branded searches compared to TOM Organic’s 480, and held a 25.9% Share of Search versus TOM Organic’s 4.3%. ## Cite this page Brandwave. "TOM Organic vs U by Kotex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tom-organic-vs-u-by-kotex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tom-organic-vs-u-by-kotex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.