--- title: "Tom Ford vs Yves Saint Laurent: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Tom Ford or Yves Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tom-ford-vs-yves-saint-laurent" publisher: "Brandwave" --- # Tom Ford vs Yves Saint Laurent: Which is more popular by branded search in New Zealand? Which is more popular in search, Tom Ford or Yves Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tom Ford and Yves Saint Laurent - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Tom Ford Share of Search**: 7.3% - **Yves Saint Laurent Share of Search**: 16.3% ## Which is more popular in search, Tom Ford or Yves Saint Laurent? - In August 2026, Yves Saint Laurent had more branded searches than Tom Ford among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Tom Ford’s 13.4K, and held a 16.3% Share of Search versus Tom Ford’s 7.3%. - Yves Saint Laurent was ahead of Tom Ford in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 14K to 13.4K. - Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand moved from 15.7% to 16.3%, and its estimated monthly branded searches moved from 25.3K to 29.7K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - Estimated monthly branded searches for Yves Saint Laurent in New Zealand rose 17.6% over 11 measured months, from 25.3K to 29.7K in August 2026. ## Month by month | Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Yves Saint Laurent estimated searches | Yves Saint Laurent Share of Search | Yves Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14K | 8.7% | 6 | 25.3K | 15.7% | 3 | | Nov 2025 | 13.3K | 7% | 6 | 30.8K | 16.4% | 3 | | Dec 2025 | 14.2K | 6.6% | 6 | 37.3K | 17.4% | 1 | | Jan 2026 | 11.1K | 7.2% | 6 | 25.5K | 16.6% | 3 | | Feb 2026 | 9.5K | 7% | 6 | 21.6K | 16% | 4 | | Mar 2026 | 10.5K | 7.3% | 6 | 22.9K | 15.9% | 4 | | Apr 2026 | 10.8K | 7.2% | 6 | 23.6K | 15.8% | 4 | | May 2026 | 11.9K | 6.8% | 6 | 24.7K | 14.1% | 5 | | Jun 2026 | 12.2K | 7.2% | 6 | 25.2K | 14.8% | 3 | | Jul 2026 | 12.1K | 7.5% | 6 | 26.8K | 16.6% | 3 | | Aug 2026 | 13.4K | 7.3% | 6 | 29.7K | 16.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Tom Ford’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tom Ford**: Measured on the search terms “leather ombre tom ford”, “lost cherry tom ford”, “parfum tom ford oud wood”, “tom ford”, “tom ford black orchid”, “tom ford cologne”, “tom ford eau de parfum”, “tom ford ft”, “tom ford near me”, “tom ford new zealand”, “tom ford noir extreme”, “tom ford nz”, “tom ford online”, “tom ford parfum”, “tom ford spectacles”, “tom ford sun”, “tom ford tobacco vanille”, “tomford”, “tomford cologne”, “tomford com”, “tomford eau de parfum”, “tomford nz”, “tomford oud wood” and “tomford perfume”, summed into one figure. - **Yves Saint Laurent**: Measured on the search terms “ysl”, “ysl black optimum”, “ysl colognes”, “ysl edp”, “ysl heel”, “ysl libre”, “ysl parfum men”, “ysl perfumes”, “ysl pocketbook”, “ysl y”, “ysl yedp”, “yslbeauty com”, “yves saint laurent”, “yves saint laurent cologne”, “yves saint laurent eau de parfum”, “yves saint laurent near me”, “yves saint laurent nz”, “yves saint laurent online”, “yves saint laurent perfume”, “yvessaintlaurent”, “yvessaintlaurent cologne”, “yvessaintlaurent eau de parfum” and “yvessaintlaurent perfume”, summed into one figure. - [Tom Ford profile](/demand/nz/brands/tom-ford) - [Yves Saint Laurent profile](/demand/nz/brands/yves-saint-laurent) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Tom Ford or Yves Saint Laurent? In August 2026, Yves Saint Laurent had more branded searches than Tom Ford among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Tom Ford’s 13.4K, and held a 16.3% Share of Search versus Tom Ford’s 7.3%. ## Cite this page Brandwave. "Tom Ford vs Yves Saint Laurent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tom-ford-vs-yves-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tom-ford-vs-yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.