--- title: "Tom Ford vs Viktor&Rolf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Tom Ford or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tom-ford-vs-viktor-and-rolf" publisher: "Brandwave" --- # Tom Ford vs Viktor&Rolf: Which is more popular by branded search in New Zealand? Which is more popular in search, Tom Ford or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tom Ford and Viktor&Rolf - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Tom Ford Share of Search**: 7.3% - **Viktor&Rolf Share of Search**: 1.1% ## Which is more popular in search, Tom Ford or Viktor&Rolf? - In August 2026, Tom Ford had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Tom Ford was estimated to have 13.4K branded searches compared to Viktor&Rolf’s 1.9K, and held a 7.3% Share of Search versus Viktor&Rolf’s 1.1%. - Tom Ford was ahead of Viktor&Rolf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Tom Ford’s estimated Share of Search among fragrance brands in New Zealand moved from 8.7% to 7.3%, and its estimated monthly branded searches moved from 14K to 13.4K. - Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - Estimated monthly branded searches for Viktor&Rolf in New Zealand rose 11.6% over 11 measured months, from 1.7K to 1.9K in August 2026. ## Month by month | Month | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14K | 8.7% | 6 | 1.7K | 1.1% | 10 | | Nov 2025 | 13.3K | 7% | 6 | 2.4K | 1.2% | 10 | | Dec 2025 | 14.2K | 6.6% | 6 | 2.6K | 1.2% | 10 | | Jan 2026 | 11.1K | 7.2% | 6 | 1.4K | 0.94% | 10 | | Feb 2026 | 9.5K | 7% | 6 | 1.3K | 0.98% | 10 | | Mar 2026 | 10.5K | 7.3% | 6 | 1.6K | 1.1% | 10 | | Apr 2026 | 10.8K | 7.2% | 6 | 1.4K | 0.91% | 10 | | May 2026 | 11.9K | 6.8% | 6 | 2K | 1.1% | 10 | | Jun 2026 | 12.2K | 7.2% | 6 | 1.7K | 1% | 10 | | Jul 2026 | 12.1K | 7.5% | 6 | 2.3K | 1.4% | 10 | | Aug 2026 | 13.4K | 7.3% | 6 | 1.9K | 1.1% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Tom Ford’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tom Ford**: Measured on the search terms “leather ombre tom ford”, “lost cherry tom ford”, “parfum tom ford oud wood”, “tom ford”, “tom ford black orchid”, “tom ford cologne”, “tom ford eau de parfum”, “tom ford ft”, “tom ford near me”, “tom ford new zealand”, “tom ford noir extreme”, “tom ford nz”, “tom ford online”, “tom ford parfum”, “tom ford spectacles”, “tom ford sun”, “tom ford tobacco vanille”, “tomford”, “tomford cologne”, “tomford com”, “tomford eau de parfum”, “tomford nz”, “tomford oud wood” and “tomford perfume”, summed into one figure. - **Viktor&Rolf**: Measured on the search terms “spicebomb extreme viktor and rolf”, “viktor and rolf bonbon”, “viktor and rolf bonbon parfum”, “viktor and rolf flowerbomb”, “viktor and rolf flowerbomb extreme”, “viktor and rolf spicebomb”, “viktor rolf com”, “viktor&rolf eau de parfum”, “viktor&rolf flowerbomb eau de parfum”, “viktor&rolf flowerbomb perfume”, “viktor&rolf fragrance”, “viktor&rolf perfume”, “viktor&rolf spicebomb eau de toilette”, “viktorrolf” and “viktorrolf perfume”, summed into one figure. - [Tom Ford profile](/demand/nz/brands/tom-ford) - [Viktor&Rolf profile](/demand/nz/brands/viktor-and-rolf) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Tom Ford or Viktor&Rolf? In August 2026, Tom Ford had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Tom Ford was estimated to have 13.4K branded searches compared to Viktor&Rolf’s 1.9K, and held a 7.3% Share of Search versus Viktor&Rolf’s 1.1%. ## Cite this page Brandwave. "Tom Ford vs Viktor&Rolf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tom-ford-vs-viktor-and-rolf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tom-ford-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.