--- title: "Tohatsu vs Yamaha Outboards: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Tohatsu or Yamaha Outboards? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tohatsu-vs-yamaha-outboards" publisher: "Brandwave" --- # Tohatsu vs Yamaha Outboards: Which is more popular by branded search in New Zealand? Which is more popular in search, Tohatsu or Yamaha Outboards? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tohatsu and Yamaha Outboards - **Competitive set**: Outboard motor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Tohatsu Share of Search**: 13.7% - **Yamaha Outboards Share of Search**: 34% ## Which is more popular in search, Tohatsu or Yamaha Outboards? - In August 2026, Yamaha Outboards had more branded searches than Tohatsu among outboard motor brands in New Zealand. Yamaha Outboards was estimated to have 990 branded searches compared to Tohatsu’s 400, and held a 34% Share of Search versus Tohatsu’s 13.7%. - Yamaha Outboards was ahead of Tohatsu in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand moved from 10.8% to 13.7%, and its estimated monthly branded searches moved from 380 to 400. - Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand moved from 33% to 34%, and its estimated monthly branded searches moved from 1.2K to 990. ## How did search popularity change for New Zealand outboard motor brands in August 2026? - In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%. - Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026. ## Month by month | Month | Tohatsu estimated searches | Tohatsu Share of Search | Tohatsu rank | Yamaha Outboards estimated searches | Yamaha Outboards Share of Search | Yamaha Outboards rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 380 | 10.8% | 5 | 1.2K | 33% | 1 | | Nov 2025 | 530 | 13.2% | 3 | 1.4K | 34.8% | 1 | | Dec 2025 | 580 | 13.3% | 4 | 1.6K | 36.2% | 1 | | Jan 2026 | 760 | 12.5% | 3 | 2.3K | 37.3% | 1 | | Feb 2026 | 470 | 11.5% | 5 | 1.4K | 35.5% | 1 | | Mar 2026 | 500 | 13.6% | 3 | 1.3K | 36% | 1 | | Apr 2026 | 400 | 13.6% | 3 | 980 | 33.2% | 1 | | May 2026 | 520 | 15.8% | 3 | 980 | 29.8% | 1 | | Jun 2026 | 480 | 15.4% | 3 | 1.1K | 33.7% | 1 | | Jul 2026 | 450 | 13.8% | 4 | 1.1K | 32.5% | 1 | | Aug 2026 | 400 | 13.7% | 4 | 990 | 34% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Tohatsu’s and Yamaha Outboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tohatsu**: Measured on the search terms “30hp tohatsu 2 stroke”, “tohatsu”, “tohatsu 50 hp 2 stroke”, “tohatsu 9 8 2 stroke”, “tohatsu boat”, “tohatsu near me”, “tohatsu nz” and “tohatsu outboard”, summed into one figure. - **Yamaha Outboards**: Measured on the search terms “15 hp yamaha outboard 2 stroke”, “200 hp yamaha outboard”, “25 horse yamaha outboard”, “300 hp yamaha outboard price”, “30hp yamaha outboard”, “350 yamaha outboard”, “50 hp yamaha outboard”, “8hp yamaha outboard 2 stroke”, “90 hp yamaha outboard”, “90 hp yamaha outboard 2 stroke”, “buy yamaha outboard”, “yamaha outboard”, “yamaha outboard cost” and “yamaha outboard motor”, summed into one figure. - [Tohatsu profile](/demand/nz/brands/tohatsu) - [Yamaha Outboards profile](/demand/nz/brands/yamaha-outboards) - [All outboard motor brands in New Zealand](/demand/nz/categories/nz-outboard-motor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Tohatsu or Yamaha Outboards? In August 2026, Yamaha Outboards had more branded searches than Tohatsu among outboard motor brands in New Zealand. Yamaha Outboards was estimated to have 990 branded searches compared to Tohatsu’s 400, and held a 34% Share of Search versus Tohatsu’s 13.7%. ## Cite this page Brandwave. "Tohatsu vs Yamaha Outboards: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tohatsu-vs-yamaha-outboards This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tohatsu-vs-yamaha-outboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.