--- title: "Toblerone vs Wellington Chocolate Factory: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Toblerone or Wellington Chocolate Factory? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/toblerone-vs-wellington-chocolate-factory" publisher: "Brandwave" --- # Toblerone vs Wellington Chocolate Factory: Which is more popular by branded search in New Zealand? Which is more popular in search, Toblerone or Wellington Chocolate Factory? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Toblerone and Wellington Chocolate Factory - **Competitive set**: Chocolate brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Toblerone Share of Search**: 6% - **Wellington Chocolate Factory Share of Search**: 6.2% ## Which is more popular in search, Toblerone or Wellington Chocolate Factory? - In August 2026, Toblerone and Wellington Chocolate Factory were level on Share of Search among chocolate brands in New Zealand, with an estimated 5.9K versus 6.1K branded searches, at 6% and 6.2% estimated Share of Search. - The lead changed hands 2 times in the 11 months ending August 2026: Toblerone took it in December 2025, Wellington Chocolate Factory took it in January 2026. - Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K. - Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand moved from 8.5% to 6.2%, and its estimated monthly branded searches moved from 7.3K to 6.1K. ## How did search popularity change for New Zealand chocolate brands in August 2026? - In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%. - In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%. - In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%. ## Month by month | Month | Toblerone estimated searches | Toblerone Share of Search | Toblerone rank | Wellington Chocolate Factory estimated searches | Wellington Chocolate Factory Share of Search | Wellington Chocolate Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 5.7% | 6 | 7.3K | 8.5% | 4 | | Nov 2025 | 6.6K | 6.3% | 6 | 7.4K | 7.1% | 5 | | Dec 2025 | 12.2K | 9% | 5 | 9.2K | 6.7% | 6 | | Jan 2026 | 4.5K | 5.9% | 6 | 8.7K | 11.3% | 3 | | Feb 2026 | 4K | 5% | 6 | 7.1K | 8.8% | 5 | | Mar 2026 | 3.3K | 3.3% | 6 | 7.3K | 7.4% | 4 | | Apr 2026 | 2.8K | 2.9% | 7 | 7.2K | 7.5% | 4 | | May 2026 | 3.3K | 3.8% | 6 | 6K | 6.9% | 5 | | Jun 2026 | 3.8K | 4.8% | 6 | 6K | 7.7% | 4 | | Jul 2026 | 3.3K | 3.4% | 6 | 7.4K | 7.5% | 3 | | Aug 2026 | 5.9K | 6% | 6 | 6.1K | 6.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Toblerone’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Toblerone**: Measured on the search terms “chocolate toblerone dark”, “giant toblerone”, “miniature toblerone”, “toblerone”, “toblerone 100g”, “toblerone and on”, “toblerone coco”, “toblerone com”, “toblerone near me”, “toblerone nz”, “toblerone online”, “toblerone pak n save”, “toblerone praline”, “white chocolate toblerone” and “white toblerone”, summed into one figure. - **Wellington Chocolate Factory**: Measured on the search terms “the wellington chocolate factory”, “wellington chocolate”, “wellington chocolate company”, “wellington chocolate factory”, “wellington chocolate factory chocolate”, “wellington chocolate factory hot chocolate”, “wellington chocolate factory menu”, “wellington chocolate factory near me”, “wellington chocolate factory tour” and “wellington chocolate shop”, summed into one figure. - [Toblerone profile](/demand/nz/brands/toblerone) - [Wellington Chocolate Factory profile](/demand/nz/brands/wellington-chocolate-factory) - [All chocolate brands in New Zealand](/demand/nz/categories/nz-chocolate-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Toblerone or Wellington Chocolate Factory? In August 2026, Toblerone and Wellington Chocolate Factory were level on Share of Search among chocolate brands in New Zealand, with an estimated 5.9K versus 6.1K branded searches, at 6% and 6.2% estimated Share of Search. ## Cite this page Brandwave. "Toblerone vs Wellington Chocolate Factory: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/toblerone-vs-wellington-chocolate-factory This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/toblerone-vs-wellington-chocolate-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.