--- title: "Tirohana Estate vs Union Square: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Tirohana Estate or Union Square? Compare estimated monthly branded-search demand and Share of Search inside the Martinborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tirohana-estate-vs-union-square" publisher: "Brandwave" --- # Tirohana Estate vs Union Square: Which is more popular by branded search in New Zealand? Which is more popular in search, Tirohana Estate or Union Square? Compare estimated monthly branded-search demand and Share of Search inside the Martinborough restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tirohana Estate and Union Square - **Competitive set**: Martinborough restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Tirohana Estate Share of Search**: 94.3% - **Union Square Share of Search**: 5.7% ## Which is more popular in search, Tirohana Estate or Union Square? - In August 2026, Tirohana Estate had more branded searches than Union Square among martinborough restaurants in New Zealand. Tirohana Estate was estimated to have 2.3K branded searches compared to Union Square’s 140, and held a 94.3% Share of Search versus Union Square’s 5.7%. - Tirohana Estate was ahead of Union Square in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Tirohana Estate’s estimated Share of Search among martinborough restaurants in New Zealand moved from 93.9% to 94.3%, and its estimated monthly branded searches moved from 4K to 2.3K. - Across the 11 months ending August 2026, Union Square’s estimated Share of Search among martinborough restaurants in New Zealand moved from 6.1% to 5.7%, and its estimated monthly branded searches moved from 260 to 140. ## How did search popularity change for New Zealand martinborough restaurants in August 2026? - In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%. - In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%. ## Month by month | Month | Tirohana Estate estimated searches | Tirohana Estate Share of Search | Tirohana Estate rank | Union Square estimated searches | Union Square Share of Search | Union Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 93.9% | 1 | 260 | 6.1% | 2 | | Nov 2025 | 4K | 94.1% | 1 | 250 | 5.9% | 2 | | Dec 2025 | 4K | 92.2% | 1 | 340 | 7.8% | 2 | | Jan 2026 | 5K | 92.1% | 1 | 430 | 7.9% | 2 | | Feb 2026 | 4K | 93.3% | 1 | 290 | 6.7% | 2 | | Mar 2026 | 4K | 96.6% | 1 | 130 | 3.1% | 2 | | Apr 2026 | 3.1K | 95.1% | 1 | 160 | 4.9% | 2 | | May 2026 | 4K | 94.4% | 1 | 230 | 5.4% | 2 | | Jun 2026 | 3.1K | 93.1% | 1 | 230 | 6.9% | 2 | | Jul 2026 | 3.1K | 93.7% | 1 | 210 | 6.3% | 2 | | Aug 2026 | 2.3K | 94.3% | 1 | 140 | 5.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Tirohana Estate’s and Union Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tirohana Estate**: Measured on the search terms “tirohana estate”, “tirohana estate accommodation”, “tirohana estate martinborough”, “tirohana estate menu” and “tirohana estate restaurant”, summed into one figure. - **Union Square**: Measured on the search terms “union square bistro martinborough”, “union square martinborough” and “union square restaurant martinborough”, summed into one figure. - [Tirohana Estate profile](/demand/nz/brands/tirohana-estate) - [Union Square profile](/demand/nz/brands/union-square) - [All martinborough restaurants in New Zealand](/demand/nz/categories/nz-martinborough-restaurants): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Tirohana Estate or Union Square? In August 2026, Tirohana Estate had more branded searches than Union Square among martinborough restaurants in New Zealand. Tirohana Estate was estimated to have 2.3K branded searches compared to Union Square’s 140, and held a 94.3% Share of Search versus Union Square’s 5.7%. ## Cite this page Brandwave. "Tirohana Estate vs Union Square: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tirohana-estate-vs-union-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tirohana-estate-vs-union-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.