--- title: "Tim Hutchins Funeral Services vs Tong & Peryer: Which is more popular in New Zealand?" description: "Is Tim Hutchins Funeral Services or Tong & Peryer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tim-hutchins-funeral-vs-tong-peryer" publisher: "Brandwave" --- # Tim Hutchins Funeral Services vs Tong & Peryer: Which is more popular in New Zealand? Is Tim Hutchins Funeral Services or Tong & Peryer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tim Hutchins Funeral Services and Tong & Peryer - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Tim Hutchins Funeral Services Share of Search**: 2.9% - **Tong & Peryer Share of Search**: 28.6% ## Is Tim Hutchins Funeral Services or Tong & Peryer more popular in search? - In October 2026, Tong & Peryer had more branded searches than Tim Hutchins Funeral Services among Hastings funeral directors in New Zealand. Tong & Peryer had about 100 branded searches, while Tim Hutchins Funeral Services had 10. Tong & Peryer made up 28.6% of all Hastings funeral director searches we track, and Tim Hutchins Funeral Services accounted for 2.9%. - Tong & Peryer was ahead of Tim Hutchins Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Tim Hutchins Funeral Services’ share of searches among Hastings funeral directors in New Zealand moved from 0% to 2.9%, and its estimated monthly branded searches moved from 0 to 10. - Across the 12 months ending October 2026, Tong & Peryer’s share of searches among Hastings funeral directors in New Zealand moved from 44.4% to 28.6%, and its estimated monthly branded searches moved from 120 to 100. ## Top Hastings funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Tim Hutchins Funeral Services appeared in all three answers. Tong & Peryer was mentioned in two out of three: in two of the three ChatGPT answers. Tim Hutchins Funeral Services was listed before Tong & Peryer in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Tim Hutchins Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 3 of 3 | 3 of 3 | | Tong & Peryer | 4th | 2 of 3 | 2 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings funeral directors - Asked ChatGPT "Which funeral director should I hire in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Beth Shan, 3. Tim Hutchins Funeral Services, 4. Tong & Peryer - Asked ChatGPT "What are the best funeral directors in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan, 4. Tong & Peryer - Asked ChatGPT "What's the best funeral director in Hastings, New Zealand for a loved one?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings funeral directors in October 2026? - In October 2026, Tong & Peryer gained share of searches among Hastings funeral directors in New Zealand, from 19.4% to 28.6%. ## How has branded search for Tim Hutchins Funeral Services and Tong & Peryer changed in New Zealand over the last 12 months? | Month | Tim Hutchins Funeral Services estimated searches | Tim Hutchins Funeral Services Share of Search | Tim Hutchins Funeral Services rank | Tong & Peryer estimated searches | Tong & Peryer Share of Search | Tong & Peryer rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 0 | 0% | 5 | 120 | 44.4% | 2 | | Dec 2025 | 0 | 0% | 5 | 120 | 38.7% | 2 | | Jan 2026 | 0 | 0% | 5 | 60 | 18.8% | 2 | | Feb 2026 | 0 | 0% | 5 | 40 | 18.2% | 2 | | Mar 2026 | 0 | 0% | 5 | 60 | 18.8% | 2 | | Apr 2026 | 0 | 0% | 5 | 60 | 22.2% | 2 | | May 2026 | 0 | 0% | 5 | 80 | 27.6% | 2 | | Jun 2026 | 0 | 0% | 5 | 80 | 25.8% | 2 | | Jul 2026 | 0 | 0% | 5 | 100 | 27.8% | 2 | | Aug 2026 | 20 | 6.5% | 5 | 40 | 12.9% | 2 | | Sep 2026 | 10 | 3.2% | 5 | 60 | 19.4% | 2 | | Oct 2026 | 10 | 2.9% | 5 | 100 | 28.6% | 2 | ## How are Tim Hutchins Funeral Services’ and Tong & Peryer’s branded searches counted? Brandwave collects information about searches that people make online using Tim Hutchins Funeral Services’ and Tong & Peryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tim Hutchins Funeral Services**: Measured on the search term “tim hutchins funeral”. - **Tong & Peryer**: Measured on the search terms “tong & peryer” and “tong and peryer”, summed into one figure. - [Tim Hutchins Funeral Services profile](/demand/nz/brands/tim-hutchins-funeral) - [Tong & Peryer profile](/demand/nz/brands/tong-peryer) - [All Hastings funeral directors in New Zealand](/demand/nz/locations/hastings/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tim Hutchins Funeral Services or Tong & Peryer more popular in search? In October 2026, Tong & Peryer had more branded searches than Tim Hutchins Funeral Services among Hastings funeral directors in New Zealand. Tong & Peryer had about 100 branded searches, while Tim Hutchins Funeral Services had 10. Tong & Peryer made up 28.6% of all Hastings funeral director searches we track, and Tim Hutchins Funeral Services accounted for 2.9%. ## Cite this page Brandwave. "Tim Hutchins Funeral Services vs Tong & Peryer: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/tim-hutchins-funeral-vs-tong-peryer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tim-hutchins-funeral-vs-tong-peryer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.