--- title: "Ticketmaster vs Tixel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ticketmaster or Tixel? Compare estimated monthly branded-search demand and Share of Search inside the event ticketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ticketmaster-vs-tixel" publisher: "Brandwave" --- # Ticketmaster vs Tixel: Which is more popular by branded search in New Zealand? Which is more popular in search, Ticketmaster or Tixel? Compare estimated monthly branded-search demand and Share of Search inside the event ticketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ticketmaster and Tixel - **Competitive set**: event ticketing platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ticketmaster Share of Search**: 36.3% - **Tixel Share of Search**: 1.5% ## Which is more popular in search, Ticketmaster or Tixel? - In August 2026, Ticketmaster had more branded searches than Tixel among event ticketing platforms in New Zealand. Ticketmaster was estimated to have 88.6K branded searches compared to Tixel’s 3.6K, and held a 36.3% Share of Search versus Tixel’s 1.5%. - Ticketmaster was ahead of Tixel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among event ticketing platforms in New Zealand moved from 39.2% to 36.3%, and its estimated monthly branded searches moved from 66K to 88.6K. - Across the 11 months ending August 2026, Tixel’s estimated Share of Search among event ticketing platforms in New Zealand moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## How did search popularity change for New Zealand event ticketing platforms in August 2026? - In August 2026, Ticketek overtook Ticketmaster to take the highest estimated Share of Search among event ticketing platforms in New Zealand, at 41.5%. - In August 2026, Moshtix overtook Tixel to rank 5th among event ticketing platforms in New Zealand, at 3.3%. - In August 2026, Flicket overtook Tixel to rank 8th among event ticketing platforms in New Zealand, at 2.3%. - In August 2026, Ticketmaster lost estimated Share of Search among event ticketing platforms in New Zealand, from 38% to 36.3%. - In August 2026, Tixel lost estimated Share of Search among event ticketing platforms in New Zealand, from 2.1% to 1.5%. ## Month by month | Month | Ticketmaster estimated searches | Ticketmaster Share of Search | Ticketmaster rank | Tixel estimated searches | Tixel Share of Search | Tixel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 66K | 39.2% | 1 | 4.4K | 2.6% | 8 | | Nov 2025 | 77.3K | 48.4% | 1 | 8.4K | 5.2% | 5 | | Dec 2025 | 53.9K | 42.4% | 1 | 6.5K | 5.1% | 5 | | Jan 2026 | 74.8K | 45.6% | 1 | 8.3K | 5.1% | 5 | | Feb 2026 | 90.8K | 43.8% | 1 | 8.3K | 4% | 5 | | Mar 2026 | 93.9K | 49.4% | 1 | 5.8K | 3.1% | 6 | | Apr 2026 | 93.9K | 53.8% | 1 | 4.6K | 2.6% | 7 | | May 2026 | 98.1K | 59.7% | 1 | 4.5K | 2.8% | 7 | | Jun 2026 | 80.2K | 51.1% | 1 | 3.7K | 2.3% | 7 | | Jul 2026 | 56.6K | 38% | 1 | 3.2K | 2.1% | 7 | | Aug 2026 | 88.6K | 36.3% | 2 | 3.6K | 1.5% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ticketmaster’s and Tixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ticketmaster**: Measured on the search terms “Ticketmaster”, “ticketmaster app”, “ticketmaster co nz”, “ticketmaster concert tickets”, “ticketmaster concerts”, “ticketmaster mobile app”, “ticketmaster new zealand”, “ticketmaster nz”, “ticketmaster nz app”, “ticketmaster resale” and “ticketmaster tickets”, summed into one figure. - **Tixel**: Measured on the search terms “Tixel”, “tixel app”, “tixel nz” and “tixel tickets”, summed into one figure. - [Ticketmaster profile](/demand/nz/brands/ticketmaster) - [Tixel profile](/demand/nz/brands/tixel) - [All event ticketing platforms in New Zealand](/demand/nz/categories/nz-event-ticketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ticketmaster or Tixel? In August 2026, Ticketmaster had more branded searches than Tixel among event ticketing platforms in New Zealand. Ticketmaster was estimated to have 88.6K branded searches compared to Tixel’s 3.6K, and held a 36.3% Share of Search versus Tixel’s 1.5%. ## Cite this page Brandwave. "Ticketmaster vs Tixel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ticketmaster-vs-tixel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ticketmaster-vs-tixel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.