---
title: "Thule vs TJM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Thule or TJM? Compare estimated monthly branded-search demand and Share of Search inside the 4x4 accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/thule-vs-tjm"
publisher: "Brandwave"
---

# Thule vs TJM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Thule or TJM? Compare estimated monthly branded-search demand and Share of Search inside the 4x4 accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thule and TJM
- **Competitive set**: 4x4 accessory brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Thule Share of Search**: 42.6%
- **TJM Share of Search**: 0.9%

## Which is more popular in search, Thule or TJM?

- In August 2026, Thule had more branded searches than TJM among 4x4 accessory brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to TJM’s 120, and held a 42.6% Share of Search versus TJM’s 0.9%.
- Thule was ahead of TJM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 41.2% to 42.6%, and its estimated monthly branded searches moved from 6K to 5.7K.
- Across the 11 months ending August 2026, TJM’s estimated Share of Search among 4x4 accessory brands in New Zealand moved from 1.2% to 0.9%, and its estimated monthly branded searches moved from 170 to 120.

## How did search popularity change for New Zealand 4x4 accessory brands in August 2026?

- Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

## Month by month

| Month | Thule estimated searches | Thule Share of Search | Thule rank | TJM estimated searches | TJM Share of Search | TJM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6K | 41.2% | 1 | 170 | 1.2% | 6 |
| Nov 2025 | 7K | 43.3% | 1 | 130 | 0.8% | 6 |
| Dec 2025 | 7.2K | 42.1% | 1 | 110 | 0.64% | 6 |
| Jan 2026 | 7.6K | 43.7% | 1 | 170 | 0.98% | 6 |
| Feb 2026 | 5.7K | 41.1% | 1 | 120 | 0.87% | 6 |
| Mar 2026 | 7K | 47% | 1 | 130 | 0.88% | 6 |
| Apr 2026 | 5.5K | 43.5% | 1 | 130 | 1% | 6 |
| May 2026 | 5.6K | 44% | 1 | 140 | 1.1% | 6 |
| Jun 2026 | 5.7K | 42.3% | 1 | 170 | 1.3% | 6 |
| Jul 2026 | 5.6K | 42.7% | 1 | 120 | 0.92% | 6 |
| Aug 2026 | 5.7K | 42.6% | 1 | 120 | 0.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thule’s and TJM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thule**: Measured on the search terms “thule”, “thule 4x4”, “thule bike rack”, “thule canopy”, “thule car rack”, “thule com”, “thule near me”, “thule nz”, “thule online”, “thule roof box”, “thule roof racks nz”, “thule tow bar bike rack”, “thule urban”, “thule urban glide” and “thule urban glide 3”, summed into one figure.
- **TJM**: Measured on the search terms “tjm 4x4”, “tjm bull bar”, “tjm canopy” and “tjm roof rack”, summed into one figure.

- [Thule profile](/demand/nz/brands/thule)
- [TJM profile](/demand/nz/brands/tjm)
- [All 4x4 accessory brands in New Zealand](/demand/nz/categories/nz-4x4-accessory-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thule or TJM?

In August 2026, Thule had more branded searches than TJM among 4x4 accessory brands in New Zealand. Thule was estimated to have 5.7K branded searches compared to TJM’s 120, and held a 42.6% Share of Search versus TJM’s 0.9%.

## Cite this page

Brandwave. "Thule vs TJM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/thule-vs-tjm

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/thule-vs-tjm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.