--- title: "Thrive Pilates vs Tiaki Physio + Pilates: Which is searched more in New Zealand?" description: "Is Thrive Pilates or Tiaki Physio + Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/thrive-pilates-vs-tiaki-physio-plus-pilates" publisher: "Brandwave" --- # Thrive Pilates vs Tiaki Physio + Pilates: Which is searched more in New Zealand? Is Thrive Pilates or Tiaki Physio + Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thrive Pilates and Tiaki Physio + Pilates - **Competitive set**: Wellington Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Thrive Pilates Share of Search**: 6.6% - **Tiaki Physio + Pilates Share of Search**: 10.2% ## Is Thrive Pilates or Tiaki Physio + Pilates more popular in search? - In September 2026, Tiaki Physio + Pilates had more branded searches than Thrive Pilates among Wellington Pilates studios in New Zealand. Tiaki Physio + Pilates had about 170 branded searches, while Thrive Pilates had 110. Tiaki Physio + Pilates made up 10.2% of all Wellington Pilates studio searches we track, and Thrive Pilates accounted for 6.6%. - The lead changed hands once in the 12 months ending September 2026: Tiaki Physio + Pilates took it in November 2025. - Across the 12 months ending September 2026, Thrive Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 14.1% to 6.6%, and its estimated monthly branded searches moved from 220 to 110. - Across the 12 months ending September 2026, Tiaki Physio + Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 13.5% to 10.2%, and its estimated monthly branded searches moved from 210 to 170. ## Top Wellington Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Thrive Pilates appeared in all three answers. Tiaki Physio + Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Thrive Pilates was listed before Tiaki Physio + Pilates in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Thrive Pilates | 2nd | 3 of 3 | 3 of 3 | | Soul Pilates | 3rd | 2 of 3 | 2 of 3 | | Tiaki Physio + Pilates | 4th | 2 of 3 | 2 of 3 | | Performance Pilates | 5th | 3 of 3 | 3 of 3 | | ARC Wellness | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Wellington, New Zealand?": 1. Reform Fitness, 2. Thrive Pilates, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What are the best Pilates studios in Wellington, New Zealand?": 1. Thrive Pilates, 2. Reform Fitness, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What's the best Pilates studio in Wellington, New Zealand for core strength?": 1. Reform Fitness, 2. Thrive Pilates, 3. Performance Pilates Not named in any answer: ARC Wellness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington Pilates studios in September 2026? - In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%. - Estimated monthly branded searches for Thrive Pilates in New Zealand fell 50% over 12 measured months, from 220 to 110 in September 2026. ## Month by month | Month | Thrive Pilates estimated searches | Thrive Pilates Share of Search | Thrive Pilates rank | Tiaki Physio + Pilates estimated searches | Tiaki Physio + Pilates Share of Search | Tiaki Physio + Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 14.1% | 2 | 210 | 13.5% | 3 | | Nov 2025 | 150 | 10.2% | 3 | 210 | 14.3% | 2 | | Dec 2025 | 140 | 11.2% | 3 | 170 | 13.6% | 2 | | Jan 2026 | 150 | 9.9% | 3 | 170 | 11.2% | 2 | | Feb 2026 | 110 | 8.9% | 3 | 210 | 16.9% | 2 | | Mar 2026 | 170 | 10.3% | 3 | 260 | 15.8% | 2 | | Apr 2026 | 140 | 7.9% | 4 | 170 | 9.6% | 3 | | May 2026 | 140 | 7.2% | 4 | 210 | 10.8% | 3 | | Jun 2026 | 140 | 7.3% | 4 | 210 | 11% | 3 | | Jul 2026 | 140 | 7.8% | 4 | 260 | 14.4% | 3 | | Aug 2026 | 110 | 6.9% | 4 | 210 | 13.1% | 3 | | Sep 2026 | 110 | 6.6% | 4 | 170 | 10.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Thrive Pilates’ and Tiaki Physio + Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thrive Pilates**: Measured on the search terms “thrive pilates”, “thrive pilates studio” and “thrivepilates”, summed into one figure. - **Tiaki Physio + Pilates**: Measured on the search term “tiaki physio + pilates”. - [Thrive Pilates profile](/demand/nz/brands/thrive-pilates) - [Tiaki Physio + Pilates profile](/demand/nz/brands/tiaki-physio-plus-pilates) - [All Wellington Pilates studios in New Zealand](/demand/nz/locations/wellington/pilates-studios): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thrive Pilates or Tiaki Physio + Pilates more popular in search? In September 2026, Tiaki Physio + Pilates had more branded searches than Thrive Pilates among Wellington Pilates studios in New Zealand. Tiaki Physio + Pilates had about 170 branded searches, while Thrive Pilates had 110. Tiaki Physio + Pilates made up 10.2% of all Wellington Pilates studio searches we track, and Thrive Pilates accounted for 6.6%. ## Cite this page Brandwave. "Thrive Pilates vs Tiaki Physio + Pilates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/thrive-pilates-vs-tiaki-physio-plus-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/thrive-pilates-vs-tiaki-physio-plus-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.