---
title: "Threads vs YouTube: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Threads or YouTube? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/threads-vs-youtube"
publisher: "Brandwave"
---

# Threads vs YouTube: Which is more popular by branded search in New Zealand?

Which is more popular in search, Threads or YouTube? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Threads and YouTube
- **Competitive set**: Social media platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Threads Share of Search**: <0.01%
- **YouTube Share of Search**: 43%

## Which is more popular in search, Threads or YouTube?

- In August 2026, YouTube had more branded searches than Threads among social media platforms in New Zealand. YouTube was estimated to have 3.5M branded searches compared to Threads’ 350, and held a 43% Share of Search versus Threads’ <0.01%.
- YouTube was ahead of Threads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 370 to 350.
- Across the 11 months ending August 2026, YouTube’s estimated Share of Search among social media platforms in New Zealand moved from 43.8% to 43%, and its estimated monthly branded searches held steady at 3.5M.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.

## Month by month

| Month | Threads estimated searches | Threads Share of Search | Threads rank | YouTube estimated searches | YouTube Share of Search | YouTube rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 370 | <0.01% | 9 | 3.5M | 43.8% | 1 |
| Nov 2025 | 450 | <0.01% | 9 | 3.5M | 44.6% | 1 |
| Dec 2025 | 520 | <0.01% | 9 | 3.5M | 45.5% | 1 |
| Jan 2026 | 650 | <0.01% | 9 | 3.5M | 44.8% | 1 |
| Feb 2026 | 440 | <0.01% | 9 | 3.5M | 44.5% | 1 |
| Mar 2026 | 530 | <0.01% | 9 | 4.2M | 46.9% | 1 |
| Apr 2026 | 450 | <0.01% | 9 | 3.5M | 43.8% | 1 |
| May 2026 | 440 | <0.01% | 9 | 3.5M | 42.6% | 1 |
| Jun 2026 | 520 | <0.01% | 9 | 3.5M | 43.3% | 1 |
| Jul 2026 | 420 | <0.01% | 9 | 3.5M | 44.2% | 1 |
| Aug 2026 | 350 | <0.01% | 9 | 3.5M | 43% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Threads’ and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Threads**: Measured on the search terms “threads app”, “threads meta” and “threads social media”, summed into one figure.
- **YouTube**: Measured on the search terms “bluey youtube”, “open youtube”, “peppa youtube”, “www youtube co”, “youtube”, “youtube app”, “youtube c”, “youtube downloading”, “youtube home”, “youtube kids app”, “youtube mo3”, “youtube movies”, “youtube mp3”, “youtube near me”, “youtube new zealand”, “youtube nz”, “youtube online”, “youtube premium”, “youtube shorts”, “youtube social media”, “youtube studio” and “youtube to mp4”, summed into one figure.

- [Threads profile](/demand/nz/brands/threads)
- [YouTube profile](/demand/nz/brands/youtube)
- [All social media platforms in New Zealand](/demand/nz/categories/nz-social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Threads or YouTube?

In August 2026, YouTube had more branded searches than Threads among social media platforms in New Zealand. YouTube was estimated to have 3.5M branded searches compared to Threads’ 350, and held a 43% Share of Search versus Threads’ <0.01%.

## Cite this page

Brandwave. "Threads vs YouTube: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/threads-vs-youtube

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/threads-vs-youtube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.