--- title: "Threads vs WhatsApp: Which is searched more in New Zealand?" description: "Is Threads or WhatsApp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/threads-vs-whatsapp" publisher: "Brandwave" --- # Threads vs WhatsApp: Which is searched more in New Zealand? Is Threads or WhatsApp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Threads and WhatsApp - **Competitive set**: Social media platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Threads Share of Search**: <0.01% - **WhatsApp Share of Search**: 2.3% ## Is Threads or WhatsApp more popular in search? - In September 2026, WhatsApp had more branded searches than Threads among social media platforms in New Zealand. WhatsApp had about 184,000 branded searches, while Threads had 440. WhatsApp made up 2.3% of all social media platform searches we track, and Threads accounted for <0.01%. - WhatsApp was ahead of Threads in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Threads’ share of searches among social media platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 370 to 440. - Across the 12 months ending September 2026, WhatsApp’s share of searches among social media platforms in New Zealand moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 165K to 184K. ## Top social media platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WhatsApp was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Threads did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Facebook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Instagram | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TikTok | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | YouTube | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | WhatsApp | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | LinkedIn | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Reddit | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Snapchat | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Pinterest | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Threads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media platforms - Asked ChatGPT "Which social media platform should I use in New Zealand?": 1. Facebook, 2. Instagram, 3. TikTok, 4. LinkedIn, 5. Reddit - Asked ChatGPT "What are the best social media platforms in New Zealand?": 1. Facebook, 2. Instagram, 3. TikTok, 4. YouTube, 5. LinkedIn, 6. Reddit, 7. Snapchat, 8. Pinterest - Asked ChatGPT "What's the best social media platform in New Zealand for sharing and browsing?": 1. Facebook, 2. Instagram, 3. TikTok, 4. Reddit, 5. YouTube - Searched Google, AI Overview "social media platforms nz": 1. Facebook, 2. Instagram, 3. WhatsApp, 4. YouTube, 5. TikTok, 6. Pinterest, 7. LinkedIn, 8. Snapchat - Searched Google, AI Overview "popular social media apps": 1. Facebook, 2. YouTube, 3. WhatsApp, 4. Instagram, 5. TikTok, 6. Snapchat, 7. Reddit Not named in any answer: Threads. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand social media platforms in September 2026? - In September 2026, WhatsApp rose from 8th to 7th among social media platforms in New Zealand. - Estimated monthly branded searches for Threads in New Zealand rose 18.9% over 12 measured months, from 370 to 440 in September 2026. ## Month by month | Month | Threads estimated searches | Threads Share of Search | Threads rank | WhatsApp estimated searches | WhatsApp Share of Search | WhatsApp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | <0.01% | 10 | 165K | 2.1% | 8 | | Nov 2025 | 450 | <0.01% | 10 | 151K | 1.9% | 8 | | Dec 2025 | 520 | <0.01% | 10 | 124K | 1.6% | 8 | | Jan 2026 | 650 | <0.01% | 10 | 151K | 2% | 8 | | Feb 2026 | 440 | <0.01% | 10 | 151K | 1.9% | 8 | | Mar 2026 | 530 | <0.01% | 10 | 184K | 2% | 8 | | Apr 2026 | 450 | <0.01% | 10 | 165K | 2.1% | 8 | | May 2026 | 440 | <0.01% | 10 | 184K | 2.3% | 7 | | Jun 2026 | 520 | <0.01% | 10 | 184K | 2.3% | 7 | | Jul 2026 | 420 | <0.01% | 10 | 165K | 2.1% | 8 | | Aug 2026 | 350 | <0.01% | 10 | 184K | 2.3% | 8 | | Sep 2026 | 440 | <0.01% | 10 | 184K | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Threads’ and WhatsApp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Threads**: Measured on the search terms “threads app”, “threads meta” and “threads social media”, summed into one figure. - **WhatsApp**: Measured on the search terms “jibi whatsapp”, “my whatsapp”, “whatsapp”, “whatsapp web” and “whatsapp windows”, summed into one figure. - [Threads profile](/demand/nz/brands/threads) - [WhatsApp profile](/demand/nz/brands/whatsapp) - [All social media platforms in New Zealand](/demand/nz/categories/nz-social-media-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Threads or WhatsApp more popular in search? In September 2026, WhatsApp had more branded searches than Threads among social media platforms in New Zealand. WhatsApp had about 184,000 branded searches, while Threads had 440. WhatsApp made up 2.3% of all social media platform searches we track, and Threads accounted for <0.01%. ## Cite this page Brandwave. "Threads vs WhatsApp: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/threads-vs-whatsapp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/threads-vs-whatsapp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.