--- title: "Thompson Daly vs WK Strawbridge: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Thompson Daly or WK Strawbridge? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/thompson-daly-vs-wk-strawbridge" publisher: "Brandwave" --- # Thompson Daly vs WK Strawbridge: Which is more popular by branded search in New Zealand? Which is more popular in search, Thompson Daly or WK Strawbridge? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thompson Daly and WK Strawbridge - **Competitive set**: Nelson accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Thompson Daly Share of Search**: 9.1% - **WK Strawbridge Share of Search**: 20.5% ## Which is more popular in search, Thompson Daly or WK Strawbridge? - In August 2026, WK Strawbridge had more branded searches than Thompson Daly among nelson accounting firms in New Zealand. WK Strawbridge was estimated to have 90 branded searches compared to Thompson Daly’s 40, and held a 20.5% Share of Search versus Thompson Daly’s 9.1%. - The lead changed hands once in the 11 months ending August 2026: WK Strawbridge took it in November 2025. - Across the 11 months ending August 2026, Thompson Daly’s estimated Share of Search among nelson accounting firms in New Zealand moved from 27.4% to 9.1%, and its estimated monthly branded searches moved from 170 to 40. - Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand moved from 17.7% to 20.5%, and its estimated monthly branded searches moved from 110 to 90. ## How did search popularity change for New Zealand nelson accounting firms in August 2026? - In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%. - Estimated monthly branded searches for Thompson Daly in New Zealand fell 76.5% over 11 measured months, from 170 to 40 in August 2026. ## Month by month | Month | Thompson Daly estimated searches | Thompson Daly Share of Search | Thompson Daly rank | WK Strawbridge estimated searches | WK Strawbridge Share of Search | WK Strawbridge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 27.4% | 2 | 110 | 17.7% | 3 | | Nov 2025 | 40 | 9.8% | 4 | 90 | 22% | 3 | | Dec 2025 | 30 | 9.7% | 4 | 70 | 22.6% | 3 | | Jan 2026 | 40 | 12.1% | 4 | 90 | 27.3% | 3 | | Feb 2026 | 40 | 9.3% | 4 | 120 | 27.9% | 2 | | Mar 2026 | 40 | 7.1% | 4 | 130 | 23.2% | 3 | | Apr 2026 | 60 | 14% | 4 | 100 | 23.3% | 3 | | May 2026 | 70 | 15.6% | 4 | 90 | 20% | 3 | | Jun 2026 | 40 | 7.4% | 4 | 150 | 27.8% | 3 | | Jul 2026 | 40 | 9.5% | 4 | 70 | 16.7% | 3 | | Aug 2026 | 40 | 9.1% | 4 | 90 | 20.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Thompson Daly’s and WK Strawbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thompson Daly**: Measured on the search terms “thompson daly”, “thompson daly accounting”, “thompson daly chartered accountants” and “thompson daly nelson”, summed into one figure. - **WK Strawbridge**: Measured on the search terms “strawbridge accountants”, “wk strawbridge” and “wk strawbridge nelson”, summed into one figure. - [Thompson Daly profile](/demand/nz/brands/thompson-daly) - [WK Strawbridge profile](/demand/nz/brands/wk-strawbridge) - [All nelson accounting firms in New Zealand](/demand/nz/categories/nz-nelson-accounting-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Thompson Daly or WK Strawbridge? In August 2026, WK Strawbridge had more branded searches than Thompson Daly among nelson accounting firms in New Zealand. WK Strawbridge was estimated to have 90 branded searches compared to Thompson Daly’s 40, and held a 20.5% Share of Search versus Thompson Daly’s 9.1%. ## Cite this page Brandwave. "Thompson Daly vs WK Strawbridge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/thompson-daly-vs-wk-strawbridge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/thompson-daly-vs-wk-strawbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.