--- title: "Thomas Sabo vs Zoe & Morgan: Which is searched more in New Zealand?" description: "Is Thomas Sabo or Zoe & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/thomas-sabo-vs-zoe-and-morgan" publisher: "Brandwave" --- # Thomas Sabo vs Zoe & Morgan: Which is searched more in New Zealand? Is Thomas Sabo or Zoe & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thomas Sabo and Zoe & Morgan - **Competitive set**: Jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Thomas Sabo Share of Search**: 0.47% - **Zoe & Morgan Share of Search**: 4.2% ## Is Thomas Sabo or Zoe & Morgan more popular in search? - In September 2026, Zoe & Morgan had more branded searches than Thomas Sabo among jewellery brands in New Zealand. Zoe & Morgan had about 3,600 branded searches, while Thomas Sabo had 400. Zoe & Morgan made up 4.2% of all jewellery brand searches we track, and Thomas Sabo accounted for 0.47%. - Zoe & Morgan was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thomas Sabo’s share of searches among jewellery brands in New Zealand moved from 0.41% to 0.47%, and its estimated monthly branded searches moved from 410 to 400. - Across the 12 months ending September 2026, Zoe & Morgan’s share of searches among jewellery brands in New Zealand moved from 4.4% to 4.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zoe & Morgan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thomas Sabo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Michael Hill | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Walker & Hall | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Boh Runga | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Michael Hill, 3. Zoe & Morgan, 4. Walker & Hall, 5. Boh Runga - Asked ChatGPT "What are the best jewellery brands in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Boh Runga, 4. Michael Hill - Asked ChatGPT "What's the best jewellery brand in New Zealand for everyday wear?": 1. Zoe & Morgan, 2. Meadowlark, 3. Michael Hill - Searched Google, AI Overview "jewellery brands nz": 1. Walker & Hall, 2. Zoe & Morgan, 3. Meadowlark, 4. Boh Runga - Searched Google, AI Overview "gold jewellery nz": 1. Michael Hill, 2. Walker & Hall Not named in any answer: Pandora, Swarovski, Tiffany & Co., Mejuri and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery brands in September 2026? - In September 2026, Zoe & Morgan gained share of searches among jewellery brands in New Zealand, from 3.6% to 4.2%. ## Month by month | Month | Thomas Sabo estimated searches | Thomas Sabo Share of Search | Thomas Sabo rank | Zoe & Morgan estimated searches | Zoe & Morgan Share of Search | Zoe & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 0.41% | 10 | 4.4K | 4.4% | 6 | | Nov 2025 | 570 | 0.39% | 10 | 9.9K | 6.8% | 6 | | Dec 2025 | 600 | 0.37% | 10 | 6.6K | 4% | 6 | | Jan 2026 | 440 | 0.43% | 10 | 4.4K | 4.3% | 6 | | Feb 2026 | 410 | 0.43% | 10 | 3.6K | 3.8% | 6 | | Mar 2026 | 340 | 0.37% | 10 | 6.6K | 7.3% | 6 | | Apr 2026 | 400 | 0.43% | 10 | 3.6K | 3.9% | 6 | | May 2026 | 390 | 0.39% | 10 | 3.6K | 3.6% | 6 | | Jun 2026 | 390 | 0.46% | 10 | 2.9K | 3.4% | 6 | | Jul 2026 | 400 | 0.45% | 10 | 5.4K | 6.1% | 6 | | Aug 2026 | 500 | 0.5% | 10 | 3.6K | 3.6% | 6 | | Sep 2026 | 400 | 0.47% | 10 | 3.6K | 4.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Thomas Sabo’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thomas Sabo**: Measured on the search terms “thomas sabo”, “thomas sabo bracelet”, “thomas sabo charms”, “thomas sabo earrings”, “thomas sabo jewellery”, “thomas sabo necklace”, “thomassabo”, “thomassabo bracelet”, “thomassabo charms”, “thomassabo earrings” and “thomassabo necklace”, summed into one figure. - **Zoe & Morgan**: Measured on the search terms “zoe & morgan”, “zoe morgan” and “zoemorgan”, summed into one figure. - [Thomas Sabo profile](/demand/nz/brands/thomas-sabo) - [Zoe & Morgan profile](/demand/nz/brands/zoe-and-morgan) - [All jewellery brands in New Zealand](/demand/nz/categories/nz-jewellery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thomas Sabo or Zoe & Morgan more popular in search? In September 2026, Zoe & Morgan had more branded searches than Thomas Sabo among jewellery brands in New Zealand. Zoe & Morgan had about 3,600 branded searches, while Thomas Sabo had 400. Zoe & Morgan made up 4.2% of all jewellery brand searches we track, and Thomas Sabo accounted for 0.47%. ## Cite this page Brandwave. "Thomas Sabo vs Zoe & Morgan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/thomas-sabo-vs-zoe-and-morgan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/thomas-sabo-vs-zoe-and-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.