---
title: "Thinx vs TOM Organic: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Thinx or TOM Organic? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/thinx-vs-tom-organic"
publisher: "Brandwave"
---

# Thinx vs TOM Organic: Which is more popular by branded search in New Zealand?

Which is more popular in search, Thinx or TOM Organic? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Thinx and TOM Organic
- **Competitive set**: Period care brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Thinx Share of Search**: 2.4%
- **TOM Organic Share of Search**: 4.3%

## Which is more popular in search, Thinx or TOM Organic?

- In August 2026, TOM Organic had more branded searches than Thinx among period care brands in New Zealand. TOM Organic was estimated to have 480 branded searches compared to Thinx’s 270, and held a 4.3% Share of Search versus Thinx’s 2.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: Thinx took it in February 2026, TOM Organic took it in August 2026.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period care brands in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 80 to 270.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 240 to 480.

## How did search popularity change for New Zealand period care brands in August 2026?

- In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
- TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

## Month by month

| Month | Thinx estimated searches | Thinx Share of Search | Thinx rank | TOM Organic estimated searches | TOM Organic Share of Search | TOM Organic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 1.1% | 5 | 240 | 3.3% | 4 |
| Nov 2025 | 120 | 1.3% | 5 | 220 | 2.5% | 4 |
| Dec 2025 | 90 | 1.2% | 5 | 180 | 2.4% | 4 |
| Jan 2026 | 150 | 1.5% | 5 | 230 | 2.2% | 4 |
| Feb 2026 | 480 | 6.2% | 4 | 190 | 2.4% | 5 |
| Mar 2026 | 580 | 7.2% | 4 | 220 | 2.7% | 5 |
| Apr 2026 | 430 | 5.4% | 4 | 230 | 2.9% | 5 |
| May 2026 | 640 | 7.1% | 4 | 270 | 3% | 5 |
| Jun 2026 | 1K | 10.6% | 4 | 300 | 3.1% | 5 |
| Jul 2026 | 880 | 8.7% | 4 | 420 | 4.2% | 5 |
| Aug 2026 | 270 | 2.4% | 5 | 480 | 4.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Thinx’s and TOM Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Thinx**: Measured on the search terms “period panty thinx”, “thinx”, “thinx incontinence underwear”, “thinx near me”, “thinx new zealand”, “thinx nz”, “thinx pads”, “thinx period underwear” and “thinx tampons”, summed into one figure.
- **TOM Organic**: Measured on the search terms “tom organic maternity pads”, “tom organic pads”, “tom organic period underwear” and “tom organic tampons”, summed into one figure.

- [Thinx profile](/demand/nz/brands/thinx)
- [TOM Organic profile](/demand/nz/brands/tom-organic)
- [All period care brands in New Zealand](/demand/nz/categories/nz-period-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Thinx or TOM Organic?

In August 2026, TOM Organic had more branded searches than Thinx among period care brands in New Zealand. TOM Organic was estimated to have 480 branded searches compared to Thinx’s 270, and held a 4.3% Share of Search versus Thinx’s 2.4%.

## Cite this page

Brandwave. "Thinx vs TOM Organic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/thinx-vs-tom-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/thinx-vs-tom-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.