--- title: "Thinkific vs Totara: Which is searched more in New Zealand?" description: "Is Thinkific or Totara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/thinkific-vs-totara" publisher: "Brandwave" --- # Thinkific vs Totara: Which is searched more in New Zealand? Is Thinkific or Totara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Learning management systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thinkific and Totara - **Competitive set**: Learning management systems - **Market**: New Zealand - **Month measured**: Sep 2026 - **Thinkific Share of Search**: 0.71% - **Totara Share of Search**: 6.8% ## Is Thinkific or Totara more popular in search? - In September 2026, Totara had more branded searches than Thinkific among learning management systems in New Zealand. Totara had about 3,720 branded searches, while Thinkific had 390. Totara made up 6.8% of all learning management system searches we track, and Thinkific accounted for 0.71%. - Totara was ahead of Thinkific in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems in New Zealand moved from 1.3% to 0.71%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Totara’s share of searches among learning management systems in New Zealand moved from 9.7% to 6.8%, and its estimated monthly branded searches moved from 4.6K to 3.7K. ## Top learning management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Totara was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thinkific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Totara was listed before Thinkific in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moodle | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Totara | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | TalentLMS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Thinkific | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Canvas LMS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Teachable | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Docebo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackboard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about learning management systems - Asked ChatGPT "Which learning management system should I use in New Zealand?": 1. Moodle, 2. Canvas LMS, 3. TalentLMS, 4. Totara, 5. Thinkific - Asked ChatGPT "What are the best learning management systems in New Zealand?": 1. Totara, 2. Moodle, 3. TalentLMS, 4. Canvas LMS - Asked ChatGPT "What's the best learning management system in New Zealand for an online course?": 1. Thinkific, 2. Teachable, 3. Moodle, 4. TalentLMS - Searched Google, AI Overview "learning management system nz": 1. Moodle, 2. Totara - Searched Google, AI Overview "online training platform": 1. Teachable Not named in any answer: Docebo and Blackboard. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand learning management systems in September 2026? - In September 2026, Totara gained share of searches among learning management systems in New Zealand, from 5.5% to 6.8%. - In September 2026, Thinkific rose from 4th to 3rd among learning management systems in New Zealand. ## Month by month | Month | Thinkific estimated searches | Thinkific Share of Search | Thinkific rank | Totara estimated searches | Totara Share of Search | Totara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.3% | 3 | 4.6K | 9.7% | 2 | | Nov 2025 | 480 | 1.5% | 4 | 3.8K | 11.5% | 2 | | Dec 2025 | 390 | 3.8% | 4 | 2.5K | 24.3% | 2 | | Jan 2026 | 590 | 4.6% | 3 | 3K | 23.6% | 2 | | Feb 2026 | 480 | 1.2% | 3 | 3.8K | 9.7% | 2 | | Mar 2026 | 590 | 0.72% | 3 | 4.6K | 5.6% | 2 | | Apr 2026 | 590 | 1.3% | 3 | 3K | 6.6% | 2 | | May 2026 | 480 | 0.86% | 4 | 3.8K | 6.7% | 2 | | Jun 2026 | 390 | 0.71% | 4 | 3K | 5.6% | 2 | | Jul 2026 | 390 | 0.87% | 4 | 2.5K | 5.6% | 2 | | Aug 2026 | 390 | 0.71% | 4 | 3K | 5.5% | 2 | | Sep 2026 | 390 | 0.71% | 3 | 3.7K | 6.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Thinkific’s and Totara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thinkific**: Measured on the search term “thinkific”. - **Totara**: Measured on the search terms “totara elearning”, “totara learn” and “totara lms”, summed into one figure. - [Thinkific profile](/demand/nz/brands/thinkific) - [Totara profile](/demand/nz/brands/totara) - [All learning management systems in New Zealand](/demand/nz/categories/nz-learning-management-systems): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thinkific or Totara more popular in search? In September 2026, Totara had more branded searches than Thinkific among learning management systems in New Zealand. Totara had about 3,720 branded searches, while Thinkific had 390. Totara made up 6.8% of all learning management system searches we track, and Thinkific accounted for 0.71%. ## Cite this page Brandwave. "Thinkific vs Totara: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/thinkific-vs-totara This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/thinkific-vs-totara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.