--- title: "Things Digital vs Tribe Technology: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Things Digital or Tribe Technology? Compare estimated monthly branded-search demand and Share of Search inside the Hastings IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/things-digital-vs-tribe-technology" publisher: "Brandwave" --- # Things Digital vs Tribe Technology: Which is more popular by branded search in New Zealand? Which is more popular in search, Things Digital or Tribe Technology? Compare estimated monthly branded-search demand and Share of Search inside the Hastings IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Things Digital and Tribe Technology - **Competitive set**: Hastings IT support companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Things Digital Share of Search**: 0.68% - **Tribe Technology Share of Search**: 32.9% ## Which is more popular in search, Things Digital or Tribe Technology? - In August 2026, Tribe Technology had more branded searches than Things Digital among hastings IT support companies in New Zealand. Tribe Technology was estimated to have 480 branded searches compared to Things Digital’s 10, and held a 32.9% Share of Search versus Things Digital’s 0.68%. - Tribe Technology was ahead of Things Digital in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Things Digital’s estimated Share of Search among hastings IT support companies in New Zealand moved from 0.99% to 0.68%, and its estimated monthly branded searches held steady at 10. - Across the 11 months ending August 2026, Tribe Technology’s estimated Share of Search among hastings IT support companies in New Zealand moved from 13.9% to 32.9%, and its estimated monthly branded searches moved from 140 to 480. ## How did search popularity change for New Zealand hastings IT support companies in August 2026? - In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%. ## Month by month | Month | Things Digital estimated searches | Things Digital Share of Search | Things Digital rank | Tribe Technology estimated searches | Tribe Technology Share of Search | Tribe Technology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.99% | 6 | 140 | 13.9% | 3 | | Nov 2025 | 10 | 1.1% | 6 | 140 | 14.7% | 3 | | Dec 2025 | 10 | 1.4% | 6 | 110 | 15.5% | 2 | | Jan 2026 | 10 | 1.3% | 6 | 210 | 27.6% | 2 | | Feb 2026 | 10 | 1.2% | 6 | 210 | 25% | 2 | | Mar 2026 | 10 | 0.94% | 6 | 210 | 19.8% | 2 | | Apr 2026 | 10 | 1.1% | 6 | 210 | 23.9% | 2 | | May 2026 | 10 | 1% | 6 | 210 | 21.2% | 2 | | Jun 2026 | 10 | 0.72% | 6 | 260 | 18.8% | 3 | | Jul 2026 | 10 | 0.89% | 6 | 320 | 28.6% | 2 | | Aug 2026 | 10 | 0.68% | 6 | 480 | 32.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Things Digital’s and Tribe Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Things Digital**: Measured on the search term “things digital”. - **Tribe Technology**: Measured on the search term “tribe technology”. - [Things Digital profile](/demand/nz/brands/things-digital) - [Tribe Technology profile](/demand/nz/brands/tribe-technology) - [All hastings IT support companies in New Zealand](/demand/nz/categories/nz-hastings-it-support-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Things Digital or Tribe Technology? In August 2026, Tribe Technology had more branded searches than Things Digital among hastings IT support companies in New Zealand. Tribe Technology was estimated to have 480 branded searches compared to Things Digital’s 10, and held a 32.9% Share of Search versus Things Digital’s 0.68%. ## Cite this page Brandwave. "Things Digital vs Tribe Technology: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/things-digital-vs-tribe-technology This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/things-digital-vs-tribe-technology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.