--- title: "The Wine List vs Wine Direct: Which is searched more in New Zealand?" description: "Is The Wine List or Wine Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-wine-list-vs-wine-direct" publisher: "Brandwave" --- # The Wine List vs Wine Direct: Which is searched more in New Zealand? Is The Wine List or Wine Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Wine List and Wine Direct - **Competitive set**: Online wine retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Wine List Share of Search**: 0.16% - **Wine Direct Share of Search**: 2.5% ## Is The Wine List or Wine Direct more popular in search? - In September 2026, Wine Direct had more branded searches than The Wine List among online wine retailers in New Zealand. Wine Direct had about 320 branded searches, while The Wine List had 20. Wine Direct made up 2.5% of all online wine retailer searches we track, and The Wine List accounted for 0.16%. - Wine Direct was ahead of The Wine List in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Wine List’s share of searches among online wine retailers in New Zealand moved from 0.09% to 0.16%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Wine Direct’s share of searches among online wine retailers in New Zealand moved from 4.2% to 2.5%, and its estimated monthly branded searches moved from 480 to 320. ## Top online wine retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wine Direct was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Wine List was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wine Direct was listed before The Wine List in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fine Wine Delivery Company | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Good Wine Co | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Black Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Direct | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wine Central | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Everyday Wine | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Wine List | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Glengarry | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vino Fino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Advintage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online wine retailers - Asked ChatGPT "Which online wine retailer should I shop at in New Zealand?": 1. Fine Wine Delivery Company, 2. Black Market, 3. The Good Wine Co, 4. The Wine List - Asked ChatGPT "What are the best online wine retailers in New Zealand?": 1. The Good Wine Co, 2. Fine Wine Delivery Company, 3. Wine Direct, 4. Wine Central, 5. Everyday Wine - Asked ChatGPT "What's the best online wine retailer in New Zealand for home delivery?": 1. Fine Wine Delivery Company, 2. Black Market, 3. Wine Direct, 4. Everyday Wine, 5. The Wine List - Searched Google, AI Overview "wine delivery nz": 1. Fine Wine Delivery Company, 2. Wine Central, 3. Wine Direct, 4. The Good Wine Co - Searched Google, AI Overview "buy wine online": 1. The Good Wine Co, 2. Black Market, 3. Wine Direct, 4. Glengarry Not named in any answer: Vino Fino and Advintage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand online wine retailers in September 2026? - In September 2026, The Wine List rose from 10th to 9th among online wine retailers in New Zealand. - Estimated monthly branded searches for Wine Direct in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. ## Month by month | Month | The Wine List estimated searches | The Wine List Share of Search | The Wine List rank | Wine Direct estimated searches | Wine Direct Share of Search | Wine Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.09% | 10 | 480 | 4.2% | 7 | | Nov 2025 | 10 | 0.07% | 10 | 480 | 3.2% | 7 | | Dec 2025 | 20 | 0.11% | 9 | 590 | 3.1% | 7 | | Jan 2026 | 10 | 0.09% | 10 | 390 | 3.4% | 7 | | Feb 2026 | 20 | 0.18% | 9 | 260 | 2.3% | 7 | | Mar 2026 | 20 | 0.14% | 9 | 390 | 2.7% | 7 | | Apr 2026 | 10 | 0.08% | 10 | 320 | 2.6% | 7 | | May 2026 | 10 | 0.08% | 10 | 390 | 3.1% | 7 | | Jun 2026 | 10 | 0.09% | 9 | 320 | 2.7% | 7 | | Jul 2026 | 10 | 0.08% | 10 | 320 | 2.6% | 7 | | Aug 2026 | 10 | 0.08% | 10 | 320 | 2.5% | 7 | | Sep 2026 | 20 | 0.16% | 9 | 320 | 2.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using The Wine List’s and Wine Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Wine List**: Measured on the search term “the wine list”. - **Wine Direct**: Measured on the search term “wine direct”. - [The Wine List profile](/demand/nz/brands/the-wine-list) - [Wine Direct profile](/demand/nz/brands/wine-direct) - [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Wine List or Wine Direct more popular in search? In September 2026, Wine Direct had more branded searches than The Wine List among online wine retailers in New Zealand. Wine Direct had about 320 branded searches, while The Wine List had 20. Wine Direct made up 2.5% of all online wine retailer searches we track, and The Wine List accounted for 0.16%. ## Cite this page Brandwave. "The Wine List vs Wine Direct: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-wine-list-vs-wine-direct This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-wine-list-vs-wine-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.