--- title: "The White Swan Greytown vs Wharekauhau Country Estate: Which is searched more in New Zealand?" description: "Is The White Swan Greytown or Wharekauhau Country Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-white-swan-greytown-vs-wharekauhau-country-estate" publisher: "Brandwave" --- # The White Swan Greytown vs Wharekauhau Country Estate: Which is searched more in New Zealand? Is The White Swan Greytown or Wharekauhau Country Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The White Swan Greytown and Wharekauhau Country Estate - **Competitive set**: Wairarapa hotels and accommodation - **Market**: New Zealand - **Month measured**: Sep 2026 - **The White Swan Greytown Share of Search**: 16.6% - **Wharekauhau Country Estate Share of Search**: 11.5% ## Is The White Swan Greytown or Wharekauhau Country Estate more popular in search? - In September 2026, The White Swan Greytown had more branded searches than Wharekauhau Country Estate among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown had about 2,300 branded searches, while Wharekauhau Country Estate had 1,600. The White Swan Greytown made up 16.6% of all wairarapa hotels and accommodation searches we track, and Wharekauhau Country Estate accounted for 11.5%. - The White Swan Greytown was ahead of Wharekauhau Country Estate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The White Swan Greytown’s share of searches among wairarapa hotels and accommodation in New Zealand moved from 14.5% to 16.6%, and its estimated monthly branded searches moved from 2K to 2.3K. - Across the 12 months ending September 2026, Wharekauhau Country Estate’s share of searches among wairarapa hotels and accommodation in New Zealand moved from 13.8% to 11.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, Wharekauhau Country Estate was mentioned in two out of three: in two of the three ChatGPT answers. The White Swan Greytown was mentioned in one out of three: in one of the three ChatGPT answers. The White Swan Greytown and Wharekauhau Country Estate were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Parehua Resort | 1st | 3 of 3 | 3 of 3 | | Martinborough Hotel | 2nd | 3 of 3 | 3 of 3 | | Wharekauhau Country Estate | 3rd | 2 of 3 | 2 of 3 | | The White Swan Country Hotel | 4th | 2 of 3 | 2 of 3 | | The White Swan Greytown | 5th | 1 of 3 | 1 of 3 | | Copthorne Solway Park | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about wairarapa hotels and accommodation - Asked ChatGPT "Which Wairarapa hotel should I book in New Zealand?": 1. Parehua Resort, 2. Martinborough Hotel - Asked ChatGPT "What are the best Wairarapa hotels in New Zealand?": 1. Wharekauhau Country Estate, 2. Parehua Resort, 3. Martinborough Hotel, 4. The White Swan Country Hotel - Asked ChatGPT "What's the best Wairarapa hotel in New Zealand for a weekend stay?": 1. Martinborough Hotel, 2. Parehua Resort, 3. The White Swan Country Hotel, 4. The White Swan Greytown, 5. Wharekauhau Country Estate Not named in any answer: Copthorne Solway Park. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026? - In September 2026, The White Swan Greytown lost share of searches among wairarapa hotels and accommodation in New Zealand, from 17.9% to 16.6%. - Estimated monthly branded searches for Wharekauhau Country Estate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | The White Swan Greytown estimated searches | The White Swan Greytown Share of Search | The White Swan Greytown rank | Wharekauhau Country Estate estimated searches | Wharekauhau Country Estate Share of Search | Wharekauhau Country Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 14.5% | 3 | 1.9K | 13.8% | 4 | | Nov 2025 | 2K | 14.4% | 3 | 1.9K | 13.7% | 4 | | Dec 2025 | 2.6K | 17.4% | 3 | 1.9K | 12.7% | 5 | | Jan 2026 | 2.9K | 15.5% | 4 | 2.4K | 12.8% | 5 | | Feb 2026 | 2.6K | 16.8% | 3 | 1.6K | 10.3% | 5 | | Mar 2026 | 2.6K | 17.8% | 3 | 1.6K | 10.9% | 5 | | Apr 2026 | 2.3K | 17% | 3 | 1.6K | 11.8% | 5 | | May 2026 | 2.3K | 16.4% | 3 | 1.6K | 11.4% | 5 | | Jun 2026 | 2.3K | 16.9% | 3 | 1.3K | 9.5% | 5 | | Jul 2026 | 3.5K | 22.8% | 2 | 1K | 6.5% | 6 | | Aug 2026 | 2K | 17.9% | 3 | 1.3K | 11.6% | 5 | | Sep 2026 | 2.3K | 16.6% | 3 | 1.6K | 11.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The White Swan Greytown’s and Wharekauhau Country Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The White Swan Greytown**: Measured on the search terms “the white swan greytown” and “white swan greytown”, summed into one figure. - **Wharekauhau Country Estate**: Measured on the search term “wharekauhau country estate”. - [The White Swan Greytown profile](/demand/nz/brands/the-white-swan-greytown) - [Wharekauhau Country Estate profile](/demand/nz/brands/wharekauhau-country-estate) - [All wairarapa hotels and accommodation in New Zealand](/demand/nz/categories/nz-wairarapa-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The White Swan Greytown or Wharekauhau Country Estate more popular in search? In September 2026, The White Swan Greytown had more branded searches than Wharekauhau Country Estate among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown had about 2,300 branded searches, while Wharekauhau Country Estate had 1,600. The White Swan Greytown made up 16.6% of all wairarapa hotels and accommodation searches we track, and Wharekauhau Country Estate accounted for 11.5%. ## Cite this page Brandwave. "The White Swan Greytown vs Wharekauhau Country Estate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-white-swan-greytown-vs-wharekauhau-country-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-white-swan-greytown-vs-wharekauhau-country-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.