--- title: "The Web Guys vs White Rabbit: Which is searched more in New Zealand?" description: "Is The Web Guys or White Rabbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-web-guys-nz-vs-white-rabbit" publisher: "Brandwave" --- # The Web Guys vs White Rabbit: Which is searched more in New Zealand? Is The Web Guys or White Rabbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Web Guys and White Rabbit - **Competitive set**: Auckland web design agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Web Guys Share of Search**: 41.6% - **White Rabbit Share of Search**: 44.2% ## Is The Web Guys or White Rabbit more popular in search? - In September 2026, White Rabbit had more branded searches than The Web Guys among Auckland web design agencies in New Zealand. White Rabbit had about 500 branded searches, while The Web Guys had 470. White Rabbit made up 44.2% of all Auckland web design agency searches we track, and The Web Guys accounted for 41.6%. - The lead changed hands 8 times in the 12 months ending September 2026: The Web Guys took it in November 2025, White Rabbit took it in January 2026, The Web Guys took it in February 2026, White Rabbit took it in March 2026, The Web Guys took it in April 2026, White Rabbit took it in June 2026, The Web Guys took it in July 2026, White Rabbit took it in August 2026. - Across the 12 months ending September 2026, The Web Guys’ share of searches among Auckland web design agencies in New Zealand moved from 37.9% to 41.6%, and its estimated monthly branded searches moved from 580 to 470. - Across the 12 months ending September 2026, White Rabbit’s share of searches among Auckland web design agencies in New Zealand moved from 39.9% to 44.2%, and its estimated monthly branded searches moved from 610 to 500. ## Top Auckland web design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, The Web Guys appeared in all three answers. White Rabbit did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | White Rabbit | 0 of 3 | 0 of 3 | | The Web Guys | 3 of 3 | 3 of 3 | | Kiwi Web Design | 1 of 3 | 1 of 3 | | Claristone | 0 of 3 | 0 of 3 | | Ultimate Web Designs | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland web design agencies - Asked ChatGPT "Which web design agency should I hire in Auckland, New Zealand?": 1. The Web Guys - Asked ChatGPT "What are the best web design agencies in Auckland, New Zealand?": 1. The Web Guys, 2. Kiwi Web Design - Asked ChatGPT "What's the best web design agency in Auckland, New Zealand for a new website?": 1. The Web Guys Not named in any answer: White Rabbit, Claristone and Ultimate Web Designs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland web design agencies in September 2026? - In September 2026, The Web Guys gained share of searches among Auckland web design agencies in New Zealand, from 39.4% to 41.6%. - In September 2026, White Rabbit lost share of searches among Auckland web design agencies in New Zealand, from 45.9% to 44.2%. ## Month by month | Month | The Web Guys estimated searches | The Web Guys Share of Search | The Web Guys rank | White Rabbit estimated searches | White Rabbit Share of Search | White Rabbit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 580 | 37.9% | 2 | 610 | 39.9% | 1 | | Nov 2025 | 1K | 52.3% | 1 | 610 | 30.7% | 2 | | Dec 2025 | 740 | 50% | 1 | 510 | 34.5% | 2 | | Jan 2026 | 400 | 38.5% | 2 | 410 | 39.4% | 1 | | Feb 2026 | 530 | 50% | 1 | 400 | 37.7% | 2 | | Mar 2026 | 490 | 42.6% | 2 | 500 | 43.5% | 1 | | Apr 2026 | 800 | 51.6% | 1 | 500 | 32.3% | 2 | | May 2026 | 690 | 49.6% | 1 | 500 | 36% | 2 | | Jun 2026 | 460 | 41.8% | 2 | 500 | 45.5% | 1 | | Jul 2026 | 490 | 43.8% | 1 | 400 | 35.7% | 2 | | Aug 2026 | 430 | 39.4% | 2 | 500 | 45.9% | 1 | | Sep 2026 | 470 | 41.6% | 2 | 500 | 44.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The Web Guys’ and White Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Web Guys**: Measured on the search terms “the web guys” and “the web guys nz”, summed into one figure. - **White Rabbit**: Measured on the search terms “white rabbit”, “white rabbit agency” and “white rabbit design”, summed into one figure. - [The Web Guys profile](/demand/nz/brands/the-web-guys-nz) - [White Rabbit profile](/demand/nz/brands/white-rabbit) - [All Auckland web design agencies in New Zealand](/demand/nz/locations/auckland/web-design-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Web Guys or White Rabbit more popular in search? In September 2026, White Rabbit had more branded searches than The Web Guys among Auckland web design agencies in New Zealand. White Rabbit had about 500 branded searches, while The Web Guys had 470. White Rabbit made up 44.2% of all Auckland web design agency searches we track, and The Web Guys accounted for 41.6%. ## Cite this page Brandwave. "The Web Guys vs White Rabbit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-web-guys-nz-vs-white-rabbit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-web-guys-nz-vs-white-rabbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.