--- title: "The Trusts vs Thirsty Liquor: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Trusts or Thirsty Liquor? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-trusts-vs-thirsty-liquor" publisher: "Brandwave" --- # The Trusts vs Thirsty Liquor: Which is more popular by branded search in New Zealand? Which is more popular in search, The Trusts or Thirsty Liquor? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Trusts and Thirsty Liquor - **Competitive set**: Liquor Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Trusts Share of Search**: 0.28% - **Thirsty Liquor Share of Search**: 12.8% ## Which is more popular in search, The Trusts or Thirsty Liquor? - In August 2026, Thirsty Liquor had more branded searches than The Trusts among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to The Trusts’ 390, and held a 12.8% Share of Search versus The Trusts’ 0.28%. - Thirsty Liquor was ahead of The Trusts in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Trusts’ estimated Share of Search among liquor retailers in New Zealand moved from 0.26% to 0.28%, and its estimated monthly branded searches moved from 480 to 390. - Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 11.3% to 12.8%, and its estimated monthly branded searches moved from 21.1K to 18K. ## How did search popularity change for New Zealand liquor retailers in August 2026? - Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026. ## Month by month | Month | The Trusts estimated searches | The Trusts Share of Search | The Trusts rank | Thirsty Liquor estimated searches | Thirsty Liquor Share of Search | Thirsty Liquor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.26% | 7 | 21.1K | 11.3% | 3 | | Nov 2025 | 390 | 0.21% | 7 | 21.7K | 11.4% | 3 | | Dec 2025 | 320 | 0.09% | 8 | 39.3K | 11.5% | 3 | | Jan 2026 | 320 | 0.2% | 7 | 21.8K | 13.3% | 3 | | Feb 2026 | 480 | 0.32% | 7 | 21.6K | 14.6% | 3 | | Mar 2026 | 590 | 0.38% | 7 | 18.1K | 11.6% | 3 | | Apr 2026 | 320 | 0.18% | 7 | 22.2K | 12.8% | 3 | | May 2026 | 390 | 0.25% | 7 | 17.8K | 11.5% | 3 | | Jun 2026 | 320 | 0.23% | 7 | 17.7K | 12.6% | 3 | | Jul 2026 | 320 | 0.23% | 7 | 17.8K | 12.5% | 3 | | Aug 2026 | 390 | 0.28% | 7 | 18K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Trusts’ and Thirsty Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Trusts**: Measured on the search term “The Trusts”. - **Thirsty Liquor**: Measured on the search terms “thirsty liquor”, “thirsty liquor claudelands”, “thirsty liquor grove road”, “thirsty liquor hillcrest”, “thirsty liquor near me”, “thirsty liquor new zealand”, “thirsty liquor nz”, “thirsty liquor online”, “thirsty liquor specials”, “thirsty liquor store”, “thirsty liquor store near me” and “thirstyliquor”, summed into one figure. - [The Trusts profile](/demand/nz/brands/the-trusts) - [Thirsty Liquor profile](/demand/nz/brands/thirsty-liquor) - [All liquor retailers in New Zealand](/demand/nz/categories/nz-liquor-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Trusts or Thirsty Liquor? In August 2026, Thirsty Liquor had more branded searches than The Trusts among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to The Trusts’ 390, and held a 12.8% Share of Search versus The Trusts’ 0.28%. ## Cite this page Brandwave. "The Trusts vs Thirsty Liquor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-trusts-vs-thirsty-liquor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-trusts-vs-thirsty-liquor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.