--- title: "The Tooth Company vs Tōtara Orthodontists: Which is searched more in New Zealand?" description: "Is The Tooth Company or Tōtara Orthodontists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-tooth-company-vs-totara-orthodontists" publisher: "Brandwave" --- # The Tooth Company vs Tōtara Orthodontists: Which is searched more in New Zealand? Is The Tooth Company or Tōtara Orthodontists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Tooth Company and Tōtara Orthodontists - **Competitive set**: Auckland orthodontic clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Tooth Company Share of Search**: 21% - **Tōtara Orthodontists Share of Search**: 6.4% ## Is The Tooth Company or Tōtara Orthodontists more popular in search? - In September 2026, The Tooth Company had more branded searches than Tōtara Orthodontists among Auckland orthodontic clinics in New Zealand. The Tooth Company had about 1,780 branded searches, while Tōtara Orthodontists had 540. The Tooth Company made up 21% of all Auckland orthodontic clinic searches we track, and Tōtara Orthodontists accounted for 6.4%. - The Tooth Company was ahead of Tōtara Orthodontists in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Tooth Company’s share of searches among Auckland orthodontic clinics in New Zealand moved from 25.3% to 21%, and its estimated monthly branded searches moved from 1.9K to 1.8K. - Across the 12 months ending September 2026, Tōtara Orthodontists’ share of searches among Auckland orthodontic clinics in New Zealand moved from 7.4% to 6.4%, and its estimated monthly branded searches moved from 570 to 540. ## Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, Tōtara Orthodontists was mentioned in one out of three: in one of the three ChatGPT answers. The Tooth Company did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Donna Lim Orthodontics | 1st | 3 of 3 | 3 of 3 | | Eden Orthodontics | 2nd | 2 of 3 | 2 of 3 | | Auckland City Orthodontics | 3rd | 2 of 3 | 2 of 3 | | Milk Orthodontics | 4th | 2 of 3 | 2 of 3 | | Shakespeare Orthodontics | 5th | 2 of 3 | 2 of 3 | | North Shore Orthodontics | 6th | 2 of 3 | 2 of 3 | | Tōtara Orthodontists | 7th | 1 of 3 | 1 of 3 | | The Tooth Company | Not ranked | 0 of 3 | 0 of 3 | | Max and Beresford Orthodontists | Not ranked | 0 of 3 | 0 of 3 | | Bachmann Orthodontics | Not ranked | 0 of 3 | 0 of 3 | | Zaveri Orthodontic & Periodontic Centre | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland orthodontic clinics - Asked ChatGPT "Which orthodontic clinic should I go to in Auckland, New Zealand?": 1. Donna Lim Orthodontics, 2. Eden Orthodontics, 3. Auckland City Orthodontics, 4. Milk Orthodontics - Asked ChatGPT "What are the best orthodontic clinics in Auckland, New Zealand?": 1. Auckland City Orthodontics, 2. Eden Orthodontics, 3. North Shore Orthodontics, 4. Shakespeare Orthodontics, 5. Donna Lim Orthodontics, 6. Tōtara Orthodontists - Asked ChatGPT "What's the best orthodontic clinic in Auckland, New Zealand for braces for kids?": 1. Milk Orthodontics, 2. Donna Lim Orthodontics, 3. Shakespeare Orthodontics, 4. North Shore Orthodontics Not named in any answer: The Tooth Company, Max and Beresford Orthodontists, Bachmann Orthodontics and Zaveri Orthodontic & Periodontic Centre. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026? - In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches. - In September 2026, The Tooth Company lost share of searches among Auckland orthodontic clinics in New Zealand, from 22.8% to 21%. - Tōtara Orthodontists’ share of searches among Auckland orthodontic clinics in New Zealand has lost ground for 3 months in a row, from 7.6% to 6.4% in September 2026. ## Month by month | Month | The Tooth Company estimated searches | The Tooth Company Share of Search | The Tooth Company rank | Tōtara Orthodontists estimated searches | Tōtara Orthodontists Share of Search | Tōtara Orthodontists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 25.3% | 1 | 570 | 7.4% | 6 | | Nov 2025 | 1.9K | 23.8% | 1 | 500 | 6.3% | 7 | | Dec 2025 | 1.8K | 25.6% | 1 | 420 | 5.9% | 7 | | Jan 2026 | 1.9K | 26% | 1 | 440 | 5.9% | 8 | | Feb 2026 | 1.8K | 22.1% | 2 | 450 | 5.5% | 8 | | Mar 2026 | 1.8K | 19.7% | 2 | 580 | 6.3% | 8 | | Apr 2026 | 1.6K | 20.9% | 2 | 410 | 5.2% | 8 | | May 2026 | 1.8K | 21.2% | 2 | 580 | 6.8% | 7 | | Jun 2026 | 1.9K | 20.6% | 2 | 690 | 7.6% | 7 | | Jul 2026 | 1.8K | 21.6% | 2 | 600 | 7.2% | 7 | | Aug 2026 | 2K | 22.8% | 1 | 580 | 6.6% | 8 | | Sep 2026 | 1.8K | 21% | 2 | 540 | 6.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using The Tooth Company’s and Tōtara Orthodontists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Tooth Company**: Measured on the search terms “the tooth company”, “the tooth company britomart”, “the tooth company eastridge”, “the tooth company smales” and “thetoothcompany”, summed into one figure. - **Tōtara Orthodontists**: Measured on the search terms “totara ortho”, “totara orthodontics” and “totara orthodontists”, summed into one figure. - [The Tooth Company profile](/demand/nz/brands/the-tooth-company) - [Tōtara Orthodontists profile](/demand/nz/brands/totara-orthodontists) - [All Auckland orthodontic clinics in New Zealand](/demand/nz/locations/auckland/orthodontic-clinics): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Tooth Company or Tōtara Orthodontists more popular in search? In September 2026, The Tooth Company had more branded searches than Tōtara Orthodontists among Auckland orthodontic clinics in New Zealand. The Tooth Company had about 1,780 branded searches, while Tōtara Orthodontists had 540. The Tooth Company made up 21% of all Auckland orthodontic clinic searches we track, and Tōtara Orthodontists accounted for 6.4%. ## Cite this page Brandwave. "The Tooth Company vs Tōtara Orthodontists: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-tooth-company-vs-totara-orthodontists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-tooth-company-vs-totara-orthodontists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.