---
title: "The Station Hair Company vs Vivo Hair: Which is more popular in New Zealand?"
description: "Is The Station Hair Company or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/the-station-hair-company-vs-vivo-hair"
publisher: "Brandwave"
---

# The Station Hair Company vs Vivo Hair: Which is more popular in New Zealand?

Is The Station Hair Company or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The Station Hair Company and Vivo Hair
- **Competitive set**: New Plymouth hair salons
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **The Station Hair Company Share of Search**: 2.1%
- **Vivo Hair Share of Search**: 14.9%

## Is The Station Hair Company or Vivo Hair more popular in search?

- In October 2026, Vivo Hair had more branded searches than The Station Hair Company among New Plymouth hair salons in New Zealand. Vivo Hair had about 140 branded searches, while The Station Hair Company had 20. Vivo Hair made up 14.9% of all New Plymouth hair salon searches we track, and The Station Hair Company accounted for 2.1%.
- Vivo Hair was ahead of The Station Hair Company in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, The Station Hair Company’s share of searches among New Plymouth hair salons in New Zealand moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending October 2026, Vivo Hair’s share of searches among New Plymouth hair salons in New Zealand moved from 23.6% to 14.9%, and its estimated monthly branded searches moved from 210 to 140.

## Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Station Hair Company appeared in all three answers. Vivo Hair did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| The Station Hair Company | 1st | 3 of 3 | 3 of 3 |
| Patterson's Salon | 2nd | 3 of 3 | 3 of 3 |
| Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 |
| LOLA Hair Studio | 4th | 2 of 3 | 2 of 3 |
| Ash Hair & Beauty | 5th | 1 of 3 | 1 of 3 |
| Vivo Hair | Not ranked | 0 of 3 | 0 of 3 |
| The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 |
| Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 |
| Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about New Plymouth hair salons

- Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio
- Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. LOLA Hair Studio, 4. Patterson's Salon
- Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty

Not named in any answer: Vivo Hair, The Cutting Edge Hair Studio, Kess Hair & Beauty and Be Ba Bo Hair Studio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand New Plymouth hair salons in October 2026?

- In October 2026, Vivo Hair gained share of searches among New Plymouth hair salons in New Zealand, from 12.8% to 14.9%.
- In October 2026, The Station Hair Company lost share of searches among New Plymouth hair salons in New Zealand, from 5.8% to 2.1%.

## How has branded search for The Station Hair Company and Vivo Hair changed in New Zealand over the last 12 months?

| Month | The Station Hair Company estimated searches | The Station Hair Company Share of Search | The Station Hair Company rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 10 | 1.1% | 9 | 210 | 23.6% | 1 |
| Dec 2025 | 20 | 2.4% | 8 | 150 | 18.3% | 1 |
| Jan 2026 | 30 | 2.9% | 9 | 190 | 18.3% | 2 |
| Feb 2026 | 20 | 2.2% | 9 | 150 | 16.7% | 2 |
| Mar 2026 | 20 | 2.2% | 9 | 100 | 11.1% | 4 |
| Apr 2026 | 20 | 2.6% | 8 | 90 | 11.5% | 5 |
| May 2026 | 20 | 2.3% | 9 | 110 | 12.8% | 3 |
| Jun 2026 | 30 | 3.5% | 9 | 100 | 11.8% | 4 |
| Jul 2026 | 40 | 4.4% | 8 | 120 | 13.3% | 4 |
| Aug 2026 | 20 | 2.3% | 9 | 150 | 17% | 3 |
| Sep 2026 | 50 | 5.8% | 8 | 110 | 12.8% | 3 |
| Oct 2026 | 20 | 2.1% | 9 | 140 | 14.9% | 3 |

## How are The Station Hair Company’s and Vivo Hair’s branded searches counted?

Brandwave collects information about searches that people make online using The Station Hair Company’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The Station Hair Company**: Measured on the search term “the station hair”.
- **Vivo Hair**: Measured on the search terms “vivo bethlehem”, “vivo botany”, “vivo chartwell”, “vivo hair”, “vivo hair salon”, “vivo howick”, “vivo lambton quay”, “vivo levin”, “vivo manukau”, “vivo mt eden”, “vivo papamoa”, “vivo rangiora”, “vivo remuera”, “vivo rolleston”, “vivo silverdale”, “vivo sylvia park”, “vivo takanini”, “vivo westgate” and “vivohair”, summed into one figure.

- [The Station Hair Company profile](/demand/nz/brands/the-station-hair-company)
- [Vivo Hair profile](/demand/nz/brands/vivo-hair)
- [All New Plymouth hair salons in New Zealand](/demand/nz/locations/new-plymouth/hair-salons): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is The Station Hair Company or Vivo Hair more popular in search?

In October 2026, Vivo Hair had more branded searches than The Station Hair Company among New Plymouth hair salons in New Zealand. Vivo Hair had about 140 branded searches, while The Station Hair Company had 20. Vivo Hair made up 14.9% of all New Plymouth hair salon searches we track, and The Station Hair Company accounted for 2.1%.

## Cite this page

Brandwave. "The Station Hair Company vs Vivo Hair: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-station-hair-company-vs-vivo-hair

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-station-hair-company-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.