--- title: "The Station Hair Company vs Vibe Hair Dezine: Which is searched more in New Zealand?" description: "Is The Station Hair Company or Vibe Hair Dezine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-station-hair-company-vs-vibe-hair-dezine" publisher: "Brandwave" --- # The Station Hair Company vs Vibe Hair Dezine: Which is searched more in New Zealand? Is The Station Hair Company or Vibe Hair Dezine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Station Hair Company and Vibe Hair Dezine - **Competitive set**: New Plymouth hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Station Hair Company Share of Search**: 5.7% - **Vibe Hair Dezine Share of Search**: 3.4% ## Is The Station Hair Company or Vibe Hair Dezine more popular in search? - In September 2026, The Station Hair Company had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. The Station Hair Company had about 50 branded searches, while Vibe Hair Dezine had 30. The Station Hair Company made up 5.7% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.4%. - The lead changed hands 3 times in the 12 months ending September 2026: The Station Hair Company took it in July 2026, Vibe Hair Dezine took it in August 2026, The Station Hair Company took it in September 2026. - Across the 12 months ending September 2026, The Station Hair Company’s share of searches among New Plymouth hair salons in New Zealand moved from 1.1% to 5.7%, and its estimated monthly branded searches moved from 10 to 50. - Across the 12 months ending September 2026, Vibe Hair Dezine’s share of searches among New Plymouth hair salons in New Zealand held steady at 3.4%, and its estimated monthly branded searches held steady at 30. ## Top New Plymouth hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, The Station Hair Company appeared in all three answers. Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. The Station Hair Company was listed before Vibe Hair Dezine in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Station Hair Company | 1st | 3 of 3 | 3 of 3 | | Patterson's Salon | 2nd | 3 of 3 | 3 of 3 | | Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 | | Ash Hair & Beauty | 4th | 1 of 3 | 1 of 3 | | LOLA Hair Studio | 5th | 1 of 3 | 1 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 | | The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 | | Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth hair salons - Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio - Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. Patterson's Salon - Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty Not named in any answer: Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio and Be Ba Bo Hair Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth hair salons in September 2026? - In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches. - In September 2026, Vibe Hair Dezine lost share of searches among New Plymouth hair salons in New Zealand, from 4.5% to 3.4%. ## Month by month | Month | The Station Hair Company estimated searches | The Station Hair Company Share of Search | The Station Hair Company rank | Vibe Hair Dezine estimated searches | Vibe Hair Dezine Share of Search | Vibe Hair Dezine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.1% | 9 | 30 | 3.4% | 8 | | Nov 2025 | 10 | 1.1% | 9 | 40 | 4.4% | 8 | | Dec 2025 | 20 | 2.4% | 8 | 20 | 2.4% | 9 | | Jan 2026 | 30 | 2.8% | 9 | 50 | 4.7% | 8 | | Feb 2026 | 20 | 2.2% | 9 | 30 | 3.3% | 8 | | Mar 2026 | 20 | 2.2% | 9 | 40 | 4.3% | 8 | | Apr 2026 | 20 | 2.5% | 8 | 20 | 2.5% | 9 | | May 2026 | 20 | 2.2% | 9 | 40 | 4.4% | 8 | | Jun 2026 | 30 | 3.4% | 9 | 40 | 4.5% | 8 | | Jul 2026 | 40 | 4.3% | 8 | 30 | 3.3% | 9 | | Aug 2026 | 20 | 2.3% | 9 | 40 | 4.5% | 8 | | Sep 2026 | 50 | 5.7% | 8 | 30 | 3.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using The Station Hair Company’s and Vibe Hair Dezine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Station Hair Company**: Measured on the search term “the station hair”. - **Vibe Hair Dezine**: Measured on the search terms “vibe hair dezine” and “vibe hair new plymouth”, summed into one figure. - [The Station Hair Company profile](/demand/nz/brands/the-station-hair-company) - [Vibe Hair Dezine profile](/demand/nz/brands/vibe-hair-dezine) - [All New Plymouth hair salons in New Zealand](/demand/nz/locations/new-plymouth/hair-salons): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Station Hair Company or Vibe Hair Dezine more popular in search? In September 2026, The Station Hair Company had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. The Station Hair Company had about 50 branded searches, while Vibe Hair Dezine had 30. The Station Hair Company made up 5.7% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.4%. ## Cite this page Brandwave. "The Station Hair Company vs Vibe Hair Dezine: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-station-hair-company-vs-vibe-hair-dezine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-station-hair-company-vs-vibe-hair-dezine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.