--- title: "The Sleep Store vs Woolbabe: Which is searched more in New Zealand?" description: "Is The Sleep Store or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep suit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-sleep-store-vs-woolbabe" publisher: "Brandwave" --- # The Sleep Store vs Woolbabe: Which is searched more in New Zealand? Is The Sleep Store or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep suit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Sleep Store and Woolbabe - **Competitive set**: Sleep suit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Sleep Store Share of Search**: 65.3% - **Woolbabe Share of Search**: 8.4% ## Is The Sleep Store or Woolbabe more popular in search? - In September 2026, The Sleep Store had more branded searches than Woolbabe among sleep suit brands in New Zealand. The Sleep Store had about 17,500 branded searches, while Woolbabe had 2,250. The Sleep Store made up 65.3% of all sleep suit brand searches we track, and Woolbabe accounted for 8.4%. - The Sleep Store was ahead of Woolbabe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Sleep Store’s share of searches among sleep suit brands in New Zealand moved from 74% to 65.3%, and its estimated monthly branded searches moved from 22.9K to 17.5K. - Across the 12 months ending September 2026, Woolbabe’s share of searches among sleep suit brands in New Zealand moved from 6.9% to 8.4%, and its estimated monthly branded searches moved from 2.1K to 2.3K. ## Top sleep suit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Sleep Store was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Woolbabe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Woolbabe was listed before The Sleep Store in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolbabe | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Love to Dream | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ergoPouch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Sleep Store | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommee Tippee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleep suit brands - Asked ChatGPT "Which sleep suit brand should I buy in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Asked ChatGPT "What are the best sleep suit brands in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Asked ChatGPT "What's the best sleep suit brand in New Zealand for a sleeping baby?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Searched Google, AI Overview "baby sleeping bag": 1. ergoPouch - Searched Google, AI Overview "newborn sleep suit": 1. Love to Dream, 2. The Sleep Store Not named in any answer: Ergobaby and Tommee Tippee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleep suit brands in September 2026? - In September 2026, Woolbabe overtook ergoPouch to rank 2nd among sleep suit brands in New Zealand, with 8.4% of the searches. - In September 2026, The Sleep Store lost share of searches among sleep suit brands in New Zealand, from 67.9% to 65.3%. ## Month by month | Month | The Sleep Store estimated searches | The Sleep Store Share of Search | The Sleep Store rank | Woolbabe estimated searches | Woolbabe Share of Search | Woolbabe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.9K | 74% | 1 | 2.1K | 6.9% | 2 | | Nov 2025 | 26.2K | 76.1% | 1 | 2.3K | 6.8% | 2 | | Dec 2025 | 16.5K | 72.8% | 1 | 1.6K | 7.1% | 2 | | Jan 2026 | 16.5K | 66.9% | 1 | 2.1K | 8.5% | 2 | | Feb 2026 | 20.2K | 72.5% | 1 | 2.3K | 8.1% | 2 | | Mar 2026 | 18.7K | 63.6% | 1 | 3.8K | 12.8% | 2 | | Apr 2026 | 18.7K | 65.6% | 1 | 3.3K | 11.7% | 2 | | May 2026 | 18.7K | 62.3% | 1 | 4.4K | 14.8% | 2 | | Jun 2026 | 17.5K | 66.9% | 1 | 2.3K | 8.9% | 2 | | Jul 2026 | 17.5K | 66.5% | 1 | 2.4K | 9% | 2 | | Aug 2026 | 18.7K | 67.9% | 1 | 2.1K | 7.5% | 3 | | Sep 2026 | 17.5K | 65.3% | 1 | 2.3K | 8.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using The Sleep Store’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Sleep Store**: Measured on the search terms “sleep store” and “the sleep store”, summed into one figure. - **Woolbabe**: Measured on the search terms “3 seasons woolbabe”, “woolbabe”, “woolbabe 3 seasons”, “woolbabe duvet”, “woolbabe sale”, “woolbabe sleep sack”, “woolbabe sleepsuit” and “woolbabe three seasons”, summed into one figure. - [The Sleep Store profile](/demand/nz/brands/the-sleep-store) - [Woolbabe profile](/demand/nz/brands/woolbabe) - [All sleep suit brands in New Zealand](/demand/nz/categories/nz-sleep-suit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Sleep Store or Woolbabe more popular in search? In September 2026, The Sleep Store had more branded searches than Woolbabe among sleep suit brands in New Zealand. The Sleep Store had about 17,500 branded searches, while Woolbabe had 2,250. The Sleep Store made up 65.3% of all sleep suit brand searches we track, and Woolbabe accounted for 8.4%. ## Cite this page Brandwave. "The Sleep Store vs Woolbabe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-sleep-store-vs-woolbabe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-sleep-store-vs-woolbabe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.