--- title: "The Sheepskin Factory vs UGG: Which is searched more in New Zealand?" description: "Is The Sheepskin Factory or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-sheepskin-factory-vs-ugg" publisher: "Brandwave" --- # The Sheepskin Factory vs UGG: Which is searched more in New Zealand? Is The Sheepskin Factory or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Sheepskin Factory and UGG - **Competitive set**: Sheepskin and ugg boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Sheepskin Factory Share of Search**: 1.9% - **UGG Share of Search**: 95% ## Is The Sheepskin Factory or UGG more popular in search? - In September 2026, UGG had more branded searches than The Sheepskin Factory among sheepskin and ugg boot brands in New Zealand. UGG had about 30,000 branded searches, while The Sheepskin Factory had 590. UGG made up 95% of all sheepskin and ugg boot brand searches we track, and The Sheepskin Factory accounted for 1.9%. - UGG was ahead of The Sheepskin Factory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Sheepskin Factory’s share of searches among sheepskin and ugg boot brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending September 2026, UGG’s share of searches among sheepskin and ugg boot brands in New Zealand moved from 95.6% to 95%, and its estimated monthly branded searches moved from 29K to 30K. ## Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, both The Sheepskin Factory and UGG showed up in all three answers. UGG was listed before The Sheepskin Factory in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | EMU Australia | 1st | 3 of 3 | 3 of 3 | | UGG | 2nd | 3 of 3 | 3 of 3 | | The Sheepskin Factory | 3rd | 3 of 3 | 3 of 3 | | Ugg Australia Since 1974 | 4th | 1 of 3 | 1 of 3 | | Bearpaw | Not ranked | 0 of 3 | 0 of 3 | | Mou | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sheepskin and ugg boot brands - Asked ChatGPT "Which sheepskin boot brand should I buy in New Zealand?": 1. EMU Australia, 2. UGG, 3. Ugg Australia Since 1974, 4. The Sheepskin Factory - Asked ChatGPT "What are the best sheepskin boot brands in New Zealand?": 1. The Sheepskin Factory, 2. UGG, 3. EMU Australia - Asked ChatGPT "What's the best sheepskin boot brand in New Zealand for cold weather?": 1. EMU Australia, 2. UGG, 3. The Sheepskin Factory Not named in any answer: Bearpaw and Mou. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026? - In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in New Zealand, from 95.8% to 95%. - In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand. ## Month by month | Month | The Sheepskin Factory estimated searches | The Sheepskin Factory Share of Search | The Sheepskin Factory rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 1.6% | 2 | 29K | 95.6% | 1 | | Nov 2025 | 590 | 1.3% | 3 | 42.3K | 95.9% | 1 | | Dec 2025 | 720 | 1.4% | 3 | 50.8K | 96.3% | 1 | | Jan 2026 | 590 | 1.6% | 2 | 34.4K | 95.6% | 1 | | Feb 2026 | 590 | 1.9% | 2 | 29.6K | 95% | 1 | | Mar 2026 | 880 | 2.2% | 2 | 37.3K | 94.2% | 1 | | Apr 2026 | 720 | 1.5% | 4 | 47K | 94.7% | 1 | | May 2026 | 880 | 1.5% | 3 | 56.3K | 95.1% | 1 | | Jun 2026 | 880 | 1.8% | 3 | 46.8K | 94.9% | 1 | | Jul 2026 | 720 | 1.5% | 3 | 47.3K | 95.4% | 1 | | Aug 2026 | 720 | 1.5% | 3 | 44.8K | 95.8% | 1 | | Sep 2026 | 590 | 1.9% | 2 | 30K | 95% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The Sheepskin Factory’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Sheepskin Factory**: Measured on the search term “the sheepskin factory”. - **UGG**: Measured on the search terms “australian ugg”, “australian ugg boots”, “baby ugg boots”, “classic ugg boots”, “outdoor ugg boots”, “ugg”, “ugg boots sale”, “ugg clogs”, “ugg outlet”, “ugg sheepskin boots”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure. - [The Sheepskin Factory profile](/demand/nz/brands/the-sheepskin-factory) - [UGG profile](/demand/nz/brands/ugg) - [All sheepskin and ugg boot brands in New Zealand](/demand/nz/categories/nz-sheepskin-boot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Sheepskin Factory or UGG more popular in search? In September 2026, UGG had more branded searches than The Sheepskin Factory among sheepskin and ugg boot brands in New Zealand. UGG had about 30,000 branded searches, while The Sheepskin Factory had 590. UGG made up 95% of all sheepskin and ugg boot brand searches we track, and The Sheepskin Factory accounted for 1.9%. ## Cite this page Brandwave. "The Sheepskin Factory vs UGG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-sheepskin-factory-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-sheepskin-factory-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.