--- title: "The Rehab Co Wellington vs WSM Group: Which is searched more in New Zealand?" description: "Is The Rehab Co Wellington or WSM Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington physiotherapy clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-rehab-co-wellington-vs-wsm-group" publisher: "Brandwave" --- # The Rehab Co Wellington vs WSM Group: Which is searched more in New Zealand? Is The Rehab Co Wellington or WSM Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington physiotherapy clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Rehab Co Wellington and WSM Group - **Competitive set**: Wellington physiotherapy clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Rehab Co Wellington Share of Search**: 34.4% - **WSM Group Share of Search**: 9.7% ## Is The Rehab Co Wellington or WSM Group more popular in search? - In September 2026, The Rehab Co Wellington had more branded searches than WSM Group among Wellington physiotherapy clinics in New Zealand. The Rehab Co Wellington had about 320 branded searches, while WSM Group had 90. The Rehab Co Wellington made up 34.4% of all Wellington physiotherapy clinic searches we track, and WSM Group accounted for 9.7%. - The Rehab Co Wellington was ahead of WSM Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Rehab Co Wellington’s share of searches among Wellington physiotherapy clinics in New Zealand moved from 31.3% to 34.4%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending September 2026, WSM Group’s share of searches among Wellington physiotherapy clinics in New Zealand moved from 7.2% to 9.7%, and its estimated monthly branded searches moved from 60 to 90. ## Top Wellington physiotherapy clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, The Rehab Co Wellington appeared in all three answers. WSM Group did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Refresh Physio | 1st | 3 of 3 | 3 of 3 | | The Rehab Co Wellington | 2nd | 3 of 3 | 3 of 3 | | Motion Health Lambton Quay | 3rd | 2 of 3 | 2 of 3 | | TBI Health | Not ranked | 0 of 3 | 0 of 3 | | WSM Group | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington physiotherapy clinics - Asked ChatGPT "Which physiotherapy clinic should I go to in Wellington, New Zealand?": 1. Refresh Physio, 2. The Rehab Co Wellington, 3. Motion Health Lambton Quay - Asked ChatGPT "What are the best physiotherapy clinics in Wellington, New Zealand?": 1. The Rehab Co Wellington, 2. Refresh Physio, 3. Motion Health Lambton Quay - Asked ChatGPT "What's the best physiotherapy clinic in Wellington, New Zealand for back pain?": 1. Refresh Physio, 2. The Rehab Co Wellington Not named in any answer: TBI Health and WSM Group. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington physiotherapy clinics in September 2026? - In September 2026, The Rehab Co Wellington gained share of searches among Wellington physiotherapy clinics in New Zealand, from 32.7% to 34.4%. - In September 2026, WSM Group lost share of searches among Wellington physiotherapy clinics in New Zealand, from 12.2% to 9.7%. ## Month by month | Month | The Rehab Co Wellington estimated searches | The Rehab Co Wellington Share of Search | The Rehab Co Wellington rank | WSM Group estimated searches | WSM Group Share of Search | WSM Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 31.3% | 2 | 60 | 7.2% | 4 | | Nov 2025 | 320 | 36.8% | 1 | 40 | 4.6% | 4 | | Dec 2025 | 210 | 27.6% | 2 | 100 | 13.2% | 4 | | Jan 2026 | 320 | 35.2% | 1 | 80 | 8.8% | 4 | | Feb 2026 | 210 | 24.7% | 3 | 70 | 8.2% | 4 | | Mar 2026 | 260 | 25% | 3 | 90 | 8.7% | 4 | | Apr 2026 | 260 | 30.6% | 2 | 80 | 9.4% | 4 | | May 2026 | 320 | 29.9% | 2 | 120 | 11.2% | 4 | | Jun 2026 | 320 | 32.3% | 1 | 100 | 10.1% | 4 | | Jul 2026 | 320 | 34.8% | 1 | 80 | 8.7% | 4 | | Aug 2026 | 320 | 32.7% | 1 | 120 | 12.2% | 4 | | Sep 2026 | 320 | 34.4% | 1 | 90 | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using The Rehab Co Wellington’s and WSM Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Rehab Co Wellington**: Measured on the search term “the rehab co wellington”. - **WSM Group**: Measured on the search terms “wsm group” and “wsm physio”, summed into one figure. - [The Rehab Co Wellington profile](/demand/nz/brands/the-rehab-co-wellington) - [WSM Group profile](/demand/nz/brands/wsm-group) - [All Wellington physiotherapy clinics in New Zealand](/demand/nz/locations/wellington/physiotherapy-clinics): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Rehab Co Wellington or WSM Group more popular in search? In September 2026, The Rehab Co Wellington had more branded searches than WSM Group among Wellington physiotherapy clinics in New Zealand. The Rehab Co Wellington had about 320 branded searches, while WSM Group had 90. The Rehab Co Wellington made up 34.4% of all Wellington physiotherapy clinic searches we track, and WSM Group accounted for 9.7%. ## Cite this page Brandwave. "The Rehab Co Wellington vs WSM Group: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-rehab-co-wellington-vs-wsm-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-rehab-co-wellington-vs-wsm-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.