---
title: "The RealReal vs Vinted: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, The RealReal or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/the-realreal-vs-vinted"
publisher: "Brandwave"
---

# The RealReal vs Vinted: Which is more popular by branded search in New Zealand?

Which is more popular in search, The RealReal or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The RealReal and Vinted
- **Competitive set**: Resale fashion platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **The RealReal Share of Search**: 1.6%
- **Vinted Share of Search**: 11.8%

## Which is more popular in search, The RealReal or Vinted?

- In August 2026, Vinted had more branded searches than The RealReal among resale fashion platforms in New Zealand. Vinted was estimated to have 12.7K branded searches compared to The RealReal’s 1.7K, and held an 11.8% Share of Search versus The RealReal’s 1.6%.
- Vinted was ahead of The RealReal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The RealReal’s estimated Share of Search among resale fashion platforms in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
- Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand moved from 6.5% to 11.8%, and its estimated monthly branded searches moved from 5.9K to 12.7K.

## How did search popularity change for New Zealand resale fashion platforms in August 2026?

- In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%.
- Estimated monthly branded searches for The RealReal in New Zealand rose 30.1% over 11 measured months, from 1.3K to 1.7K in August 2026.

## Month by month

| Month | The RealReal estimated searches | The RealReal Share of Search | The RealReal rank | Vinted estimated searches | Vinted Share of Search | Vinted rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 1.5% | 4 | 5.9K | 6.5% | 3 |
| Nov 2025 | 1.3K | 1.5% | 4 | 6K | 6.7% | 3 |
| Dec 2025 | 1.4K | 1.8% | 4 | 5.6K | 7.4% | 3 |
| Jan 2026 | 2.1K | 2.1% | 4 | 7.9K | 8% | 3 |
| Feb 2026 | 1.3K | 1.5% | 4 | 6.3K | 7.3% | 3 |
| Mar 2026 | 1.8K | 1.7% | 4 | 7.6K | 7.4% | 3 |
| Apr 2026 | 1.7K | 1.7% | 4 | 7.9K | 8% | 3 |
| May 2026 | 1.7K | 1.6% | 4 | 8.2K | 7.7% | 3 |
| Jun 2026 | 1.7K | 1.5% | 4 | 15.5K | 14.1% | 3 |
| Jul 2026 | 1.4K | 1.4% | 4 | 13K | 13.8% | 3 |
| Aug 2026 | 1.7K | 1.6% | 4 | 12.7K | 11.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using The RealReal’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The RealReal**: Measured on the search terms “the realreal”, “the realreal near me”, “the realreal nz”, “the realreal online”, “the realreal sell clothes”, “therealreal”, “therealreal com” and “therealreal nz”, summed into one figure.
- **Vinted**: Measured on the search terms “vinted”, “vinted au”, “vinted com”, “vinted near me”, “vinted new zealand”, “vinted nz”, “vinted online”, “vinted secondhand”, “vinted sell clothes”, “vinted uk” and “vinted us”, summed into one figure.

- [The RealReal profile](/demand/nz/brands/the-realreal)
- [Vinted profile](/demand/nz/brands/vinted)
- [All resale fashion platforms in New Zealand](/demand/nz/categories/nz-resale-fashion-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The RealReal or Vinted?

In August 2026, Vinted had more branded searches than The RealReal among resale fashion platforms in New Zealand. Vinted was estimated to have 12.7K branded searches compared to The RealReal’s 1.7K, and held an 11.8% Share of Search versus The RealReal’s 1.6%.

## Cite this page

Brandwave. "The RealReal vs Vinted: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-realreal-vs-vinted

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-realreal-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.