--- title: "The Pier Hotel vs Zephyr Restaurant: Which is searched more in New Zealand?" description: "Is The Pier Hotel or Zephyr Restaurant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kaikōura restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-pier-hotel-vs-zephyr-kaikoura" publisher: "Brandwave" --- # The Pier Hotel vs Zephyr Restaurant: Which is searched more in New Zealand? Is The Pier Hotel or Zephyr Restaurant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kaikōura restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Pier Hotel and Zephyr Restaurant - **Competitive set**: Kaikōura restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Pier Hotel Share of Search**: 58.7% - **Zephyr Restaurant Share of Search**: 3.2% ## Is The Pier Hotel or Zephyr Restaurant more popular in search? - In September 2026, The Pier Hotel had more branded searches than Zephyr Restaurant among Kaikōura restaurants in New Zealand. The Pier Hotel had about 4,710 branded searches, while Zephyr Restaurant had 260. The Pier Hotel made up 58.7% of all Kaikōura restaurant searches we track, and Zephyr Restaurant accounted for 3.2%. - The Pier Hotel was ahead of Zephyr Restaurant in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Pier Hotel’s share of searches among Kaikōura restaurants in New Zealand moved from 55% to 58.7%, and its estimated monthly branded searches moved from 6K to 4.7K. - Across the 12 months ending September 2026, Zephyr Restaurant’s share of searches among Kaikōura restaurants in New Zealand moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 390 to 260. ## Top Kaikōura restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Zephyr Restaurant appeared in all four answers. The Pier Hotel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zephyr Restaurant was listed before The Pier Hotel in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zephyr Restaurant | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | The Pier Hotel | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kaikōura Seafood BBQ | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Black Rabbit Pizza | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Whaler | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hiku | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Kaikōura restaurants - Asked ChatGPT "Which restaurant should I go to in Kaikōura, New Zealand?": 1. Zephyr Restaurant, 2. Kaikōura Seafood BBQ, 3. The Pier Hotel, 4. Black Rabbit Pizza - Asked ChatGPT "What are the best restaurants in Kaikōura, New Zealand?": 1. Zephyr Restaurant, 2. The Pier Hotel, 3. Kaikōura Seafood BBQ, 4. Black Rabbit Pizza - Asked ChatGPT "What's the best restaurant in Kaikōura, New Zealand for a seafood meal?": 1. The Pier Hotel, 2. Kaikōura Seafood BBQ, 3. Zephyr Restaurant - Searched Google, AI Overview "kaikoura restaurants": 1. Zephyr Restaurant Not named in any answer: The Whaler and Hiku. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Kaikōura restaurants in September 2026? - In September 2026, The Pier Hotel gained share of searches among Kaikōura restaurants in New Zealand, from 57.1% to 58.7%. - Estimated monthly branded searches for Zephyr Restaurant in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | The Pier Hotel estimated searches | The Pier Hotel Share of Search | The Pier Hotel rank | Zephyr Restaurant estimated searches | Zephyr Restaurant Share of Search | Zephyr Restaurant rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 55% | 1 | 390 | 3.6% | 6 | | Nov 2025 | 7.7K | 56.6% | 1 | 390 | 2.9% | 6 | | Dec 2025 | 7.7K | 53.1% | 1 | 390 | 2.7% | 6 | | Jan 2026 | 9.4K | 55.9% | 1 | 480 | 2.9% | 6 | | Feb 2026 | 10.4K | 60.1% | 1 | 590 | 3.4% | 5 | | Mar 2026 | 7.6K | 56.3% | 1 | 480 | 3.6% | 6 | | Apr 2026 | 6.6K | 56.2% | 1 | 390 | 3.3% | 6 | | May 2026 | 3.9K | 51.9% | 1 | 320 | 4.2% | 6 | | Jun 2026 | 2.6K | 52.5% | 1 | 210 | 4.2% | 6 | | Jul 2026 | 2.4K | 55% | 1 | 170 | 3.9% | 6 | | Aug 2026 | 3.1K | 57.1% | 1 | 170 | 3.2% | 6 | | Sep 2026 | 4.7K | 58.7% | 1 | 260 | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using The Pier Hotel’s and Zephyr Restaurant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Pier Hotel**: Measured on the search terms “pier hotel kaikoura”, “pier hotel kaikoura menu”, “the pier hotel menu”, “the pier hotel restaurant” and “thepierhotel”, summed into one figure. - **Zephyr Restaurant**: Measured on the search term “zephyr kaikoura”. - [The Pier Hotel profile](/demand/nz/brands/the-pier-hotel) - [Zephyr Restaurant profile](/demand/nz/brands/zephyr-kaikoura) - [All Kaikōura restaurants in New Zealand](/demand/nz/locations/kaikoura/restaurants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Pier Hotel or Zephyr Restaurant more popular in search? In September 2026, The Pier Hotel had more branded searches than Zephyr Restaurant among Kaikōura restaurants in New Zealand. The Pier Hotel had about 4,710 branded searches, while Zephyr Restaurant had 260. The Pier Hotel made up 58.7% of all Kaikōura restaurant searches we track, and Zephyr Restaurant accounted for 3.2%. ## Cite this page Brandwave. "The Pier Hotel vs Zephyr Restaurant: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-pier-hotel-vs-zephyr-kaikoura This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-pier-hotel-vs-zephyr-kaikoura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.