---
title: "The Pier Hotel vs The Whaler: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, The Pier Hotel or The Whaler? Compare estimated monthly branded-search demand and Share of Search inside the Kaikōura restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/the-pier-hotel-vs-the-whaler"
publisher: "Brandwave"
---

# The Pier Hotel vs The Whaler: Which is more popular by branded search in New Zealand?

Which is more popular in search, The Pier Hotel or The Whaler? Compare estimated monthly branded-search demand and Share of Search inside the Kaikōura restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The Pier Hotel and The Whaler
- **Competitive set**: Kaikōura restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **The Pier Hotel Share of Search**: 80.9%
- **The Whaler Share of Search**: 8.5%

## Which is more popular in search, The Pier Hotel or The Whaler?

- In August 2026, The Pier Hotel had more branded searches than The Whaler among kaikōura restaurants in New Zealand. The Pier Hotel was estimated to have 3.1K branded searches compared to The Whaler’s 330, and held an 80.9% Share of Search versus The Whaler’s 8.5%.
- The Pier Hotel was ahead of The Whaler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Pier Hotel’s estimated Share of Search among kaikōura restaurants in New Zealand moved from 88.7% to 80.9%, and its estimated monthly branded searches moved from 6K to 3.1K.
- Across the 11 months ending August 2026, The Whaler’s estimated Share of Search among kaikōura restaurants in New Zealand moved from 5.1% to 8.5%, and its estimated monthly branded searches moved from 350 to 330.

## How did search popularity change for New Zealand kaikōura restaurants in August 2026?

- Estimated monthly branded searches for The Pier Hotel in New Zealand fell 48% over 11 measured months, from 6K to 3.1K in August 2026.

## Month by month

| Month | The Pier Hotel estimated searches | The Pier Hotel Share of Search | The Pier Hotel rank | The Whaler estimated searches | The Whaler Share of Search | The Whaler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6K | 88.7% | 1 | 350 | 5.1% | 3 |
| Nov 2025 | 7.8K | 90.3% | 1 | 410 | 4.8% | 3 |
| Dec 2025 | 7.8K | 89.1% | 1 | 480 | 5.5% | 2 |
| Jan 2026 | 9.6K | 88.3% | 1 | 590 | 5.5% | 3 |
| Feb 2026 | 10.5K | 92.6% | 1 | 410 | 3.6% | 3 |
| Mar 2026 | 7.7K | 88.3% | 1 | 500 | 5.7% | 3 |
| Apr 2026 | 6.7K | 86.8% | 1 | 500 | 6.5% | 3 |
| May 2026 | 4K | 82.6% | 1 | 390 | 8.1% | 3 |
| Jun 2026 | 2.7K | 77.8% | 1 | 390 | 11.4% | 2 |
| Jul 2026 | 2.5K | 80.5% | 1 | 260 | 8.4% | 3 |
| Aug 2026 | 3.1K | 80.9% | 1 | 330 | 8.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using The Pier Hotel’s and The Whaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The Pier Hotel**: Measured on the search terms “pier hotel kaikoura”, “pier hotel kaikoura menu”, “pier hotel kaikoura nz”, “pier hotel kaikoura reviews”, “the pier hotel”, “the pier hotel avoca street kaikoura”, “the pier hotel kaikoura menu”, “the pier hotel menu” and “the pier hotel restaurant”, summed into one figure.
- **The Whaler**: Measured on the search terms “the whaler kaikoura” and “whaler kaikoura”, summed into one figure.

- [The Pier Hotel profile](/demand/nz/brands/the-pier-hotel)
- [The Whaler profile](/demand/nz/brands/the-whaler)
- [All kaikōura restaurants in New Zealand](/demand/nz/categories/nz-kaikoura-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The Pier Hotel or The Whaler?

In August 2026, The Pier Hotel had more branded searches than The Whaler among kaikōura restaurants in New Zealand. The Pier Hotel was estimated to have 3.1K branded searches compared to The Whaler’s 330, and held an 80.9% Share of Search versus The Whaler’s 8.5%.

## Cite this page

Brandwave. "The Pier Hotel vs The Whaler: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-pier-hotel-vs-the-whaler

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-pier-hotel-vs-the-whaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.