--- title: "The Ordinary vs Trilogy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Ordinary or Trilogy? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-ordinary-skincare-vs-trilogy" publisher: "Brandwave" --- # The Ordinary vs Trilogy: Which is more popular by branded search in New Zealand? Which is more popular in search, The Ordinary or Trilogy? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Ordinary and Trilogy - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Ordinary Share of Search**: 8.6% - **Trilogy Share of Search**: 0.84% ## Which is more popular in search, The Ordinary or Trilogy? - In August 2026, The Ordinary had more branded searches than Trilogy among skincare brands in New Zealand. The Ordinary was estimated to have 17.5K branded searches compared to Trilogy’s 1.7K, and held an 8.6% Share of Search versus Trilogy’s 0.84%. - The Ordinary was ahead of Trilogy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand moved from 7.3% to 8.6%, and its estimated monthly branded searches moved from 10.7K to 17.5K. - Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among skincare brands in New Zealand moved from 1% to 0.84%, and its estimated monthly branded searches moved from 1.5K to 1.7K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%. - Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026. ## Month by month | Month | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | Trilogy estimated searches | Trilogy Share of Search | Trilogy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 7.3% | 5 | 1.5K | 1% | 16 | | Nov 2025 | 12.1K | 7.1% | 5 | 2.2K | 1.3% | 16 | | Dec 2025 | 11.4K | 7.4% | 5 | 1.6K | 1.1% | 16 | | Jan 2026 | 12.2K | 7.8% | 5 | 1.3K | 0.83% | 18 | | Feb 2026 | 10.4K | 7.6% | 5 | 940 | 0.69% | 18 | | Mar 2026 | 12.7K | 8.4% | 4 | 1.3K | 0.85% | 17 | | Apr 2026 | 13.8K | 8.5% | 4 | 1.3K | 0.78% | 17 | | May 2026 | 17.4K | 9% | 4 | 1.4K | 0.73% | 18 | | Jun 2026 | 20.9K | 10.6% | 4 | 1.6K | 0.79% | 17 | | Jul 2026 | 21.8K | 10.1% | 4 | 1.5K | 0.7% | 18 | | Aug 2026 | 17.5K | 8.6% | 4 | 1.7K | 0.84% | 18 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Ordinary’s and Trilogy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Ordinary**: Measured on the search terms “the ordinary 7 glycolic acid toning solution”, “the ordinary cleanser”, “the ordinary glycolic acid”, “the ordinary glycolic acid 7 toning solution”, “the ordinary haar serum”, “the ordinary hair serum”, “the ordinary hyaluronic acid”, “the ordinary hyaluronic acid 2 b5”, “the ordinary lash serum”, “the ordinary multi peptide ha serum”, “the ordinary multi peptide serum for hair density”, “the ordinary niacinamide”, “the ordinary niacinamide 10 zinc 1”, “the ordinary niacinamide 10 zinc 1 serum”, “the ordinary nz”, “the ordinary retinol”, “the ordinary serum” and “the ordinary skincare”, summed into one figure. - **Trilogy**: Measured on the search terms “trilogy body lotion”, “trilogy body oil”, “trilogy moisturiser”, “trilogy rosehip oil”, “trilogy rosehip oil antioxidant”, “trilogy skincare”, “trilogy skincare nz” and “trilogy skincare products”, summed into one figure. - [The Ordinary profile](/demand/nz/brands/the-ordinary-skincare) - [Trilogy profile](/demand/nz/brands/trilogy) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Ordinary or Trilogy? In August 2026, The Ordinary had more branded searches than Trilogy among skincare brands in New Zealand. The Ordinary was estimated to have 17.5K branded searches compared to Trilogy’s 1.7K, and held an 8.6% Share of Search versus Trilogy’s 0.84%. ## Cite this page Brandwave. "The Ordinary vs Trilogy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-ordinary-skincare-vs-trilogy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-ordinary-skincare-vs-trilogy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.