--- title: "The Media Lab vs Together: Which is searched more in New Zealand?" description: "Is The Media Lab or Together more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-media-lab-vs-together-media" publisher: "Brandwave" --- # The Media Lab vs Together: Which is searched more in New Zealand? Is The Media Lab or Together more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Media Lab and Together - **Competitive set**: media agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Media Lab Share of Search**: 5.4% - **Together Share of Search**: 4% ## Is The Media Lab or Together more popular in search? - In September 2026, The Media Lab had more branded searches than Together among media agencies in New Zealand. The Media Lab had about 150 branded searches, while Together had 110. The Media Lab made up 5.4% of all media agency searches we track, and Together accounted for 4%. - The lead changed hands 4 times in the 12 months ending September 2026: Together took it in November 2025, The Media Lab took it in December 2025, Together took it in February 2026, The Media Lab took it in March 2026. - Across the 12 months ending September 2026, The Media Lab’s share of searches among media agencies in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches held steady at 150. - Across the 12 months ending September 2026, Together’s share of searches among media agencies in New Zealand moved from 2.6% to 4%, and its estimated monthly branded searches moved from 80 to 110. ## Top media agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Together was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Media Lab was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Together was listed before The Media Lab in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Together | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | PHD | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Media Lab | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | MBM | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | OMD | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | dentsu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | WPP Media | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spark Foundry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about media agencies - Asked ChatGPT "Which media agency should I hire in New Zealand?": 1. The Media Lab, 2. Together, 3. PHD - Asked ChatGPT "What are the best media agencies in New Zealand?": 1. Together, 2. PHD, 3. OMD, 4. MBM - Asked ChatGPT "What's the best media agency in New Zealand for advertising campaigns?": 1. Together, 2. MBM, 3. PHD - Searched Google, AI Overview "advertising agency nz": 1. The Media Lab Not named in any answer: dentsu, WPP Media and Spark Foundry. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand media agencies in September 2026? - Estimated monthly branded searches for Together in New Zealand rose 37.5% over 12 measured months, from 80 to 110 in September 2026. ## Month by month | Month | The Media Lab estimated searches | The Media Lab Share of Search | The Media Lab rank | Together estimated searches | Together Share of Search | Together rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 4.9% | 4 | 80 | 2.6% | 6 | | Nov 2025 | 120 | 4.3% | 5 | 130 | 4.7% | 4 | | Dec 2025 | 100 | 5.1% | 4 | 60 | 3% | 6 | | Jan 2026 | 120 | 5.1% | 4 | 70 | 3% | 7 | | Feb 2026 | 90 | 3.1% | 5 | 130 | 4.4% | 4 | | Mar 2026 | 150 | 4.6% | 4 | 120 | 3.7% | 5 | | Apr 2026 | 120 | 4.1% | 4 | 100 | 3.4% | 5 | | May 2026 | 120 | 4.3% | 4 | 110 | 3.9% | 6 | | Jun 2026 | 180 | 6.8% | 4 | 120 | 4.5% | 5 | | Jul 2026 | 150 | 5.4% | 4 | 90 | 3.2% | 5 | | Aug 2026 | 180 | 5.9% | 4 | 110 | 3.6% | 5 | | Sep 2026 | 150 | 5.4% | 4 | 110 | 4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The Media Lab’s and Together’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Media Lab**: Measured on the search terms “The Media Lab” and “themedialab”, summed into one figure. - **Together**: Measured on the search terms “together media”, “together media agency”, “we are together” and “wearetogether”, summed into one figure. - [The Media Lab profile](/demand/nz/brands/the-media-lab) - [Together profile](/demand/nz/brands/together-media) - [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Media Lab or Together more popular in search? In September 2026, The Media Lab had more branded searches than Together among media agencies in New Zealand. The Media Lab had about 150 branded searches, while Together had 110. The Media Lab made up 5.4% of all media agency searches we track, and Together accounted for 4%. ## Cite this page Brandwave. "The Media Lab vs Together: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-media-lab-vs-together-media This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-media-lab-vs-together-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.