--- title: "The Insurance Collective vs Wanganui Insurance Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Insurance Collective or Wanganui Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-insurance-collective-vs-wanganui-insurance-brokers" publisher: "Brandwave" --- # The Insurance Collective vs Wanganui Insurance Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, The Insurance Collective or Wanganui Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Insurance Collective and Wanganui Insurance Brokers - **Competitive set**: Whanganui insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Insurance Collective Share of Search**: 0.27% - **Wanganui Insurance Brokers Share of Search**: 1.6% ## Which is more popular in search, The Insurance Collective or Wanganui Insurance Brokers? - In August 2026, Wanganui Insurance Brokers had more branded searches than The Insurance Collective among whanganui insurance brokers in New Zealand. Wanganui Insurance Brokers was estimated to have 230 branded searches compared to The Insurance Collective’s 40, and held a 1.6% Share of Search versus The Insurance Collective’s 0.27%. - Wanganui Insurance Brokers was ahead of The Insurance Collective in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among whanganui insurance brokers in New Zealand moved from 0.06% to 0.27%, and its estimated monthly branded searches moved from 10 to 40. - Across the 11 months ending August 2026, Wanganui Insurance Brokers’ estimated Share of Search among whanganui insurance brokers in New Zealand moved from 1% to 1.6%, and its estimated monthly branded searches moved from 170 to 230. ## How did search popularity change for New Zealand whanganui insurance brokers in August 2026? - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for Wanganui Insurance Brokers in New Zealand rose 35.3% over 11 measured months, from 170 to 230 in August 2026. ## Month by month | Month | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank | Wanganui Insurance Brokers estimated searches | Wanganui Insurance Brokers Share of Search | Wanganui Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.06% | 4 | 170 | 1% | 2 | | Nov 2025 | 10 | 0.07% | 4 | 200 | 1.4% | 2 | | Dec 2025 | 40 | 0.35% | 3 | 190 | 1.7% | 2 | | Jan 2026 | 70 | 0.49% | 3 | 310 | 2.2% | 2 | | Feb 2026 | 50 | 0.35% | 3 | 230 | 1.6% | 2 | | Mar 2026 | 40 | 0.27% | 3 | 290 | 2% | 2 | | Apr 2026 | 10 | 0.09% | 4 | 200 | 1.7% | 2 | | May 2026 | 30 | 0.21% | 3 | 230 | 1.6% | 2 | | Jun 2026 | 30 | 0.21% | 4 | 290 | 2% | 2 | | Jul 2026 | 50 | 0.35% | 3 | 230 | 1.6% | 2 | | Aug 2026 | 40 | 0.27% | 3 | 230 | 1.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Insurance Collective’s and Wanganui Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Insurance Collective**: Measured on the search term “the insurance collective”. - **Wanganui Insurance Brokers**: Measured on the search terms “wanganui insurance brokers”, “whanganui insurance brokers” and “wibco”, summed into one figure. - [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective) - [Wanganui Insurance Brokers profile](/demand/nz/brands/wanganui-insurance-brokers) - [All whanganui insurance brokers in New Zealand](/demand/nz/categories/nz-whanganui-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Insurance Collective or Wanganui Insurance Brokers? In August 2026, Wanganui Insurance Brokers had more branded searches than The Insurance Collective among whanganui insurance brokers in New Zealand. Wanganui Insurance Brokers was estimated to have 230 branded searches compared to The Insurance Collective’s 40, and held a 1.6% Share of Search versus The Insurance Collective’s 0.27%. ## Cite this page Brandwave. "The Insurance Collective vs Wanganui Insurance Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-insurance-collective-vs-wanganui-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-insurance-collective-vs-wanganui-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.